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News briefs

Luxury automakers, Dior, Hermès and debt crises – News briefs

June 18, 2012

 

Today in luxury marketing:

Luxury automaker category is mixed bag of numbers
Who will reign in four-wheeled luxury this year? Mercedes-Benz. Or maybe BMW. But Lexus has a leg-up as well and so does Cadillac. However, experts say Mercedes led the premium gang, at least in the first quarter, according to MediaPost.

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