Multichannel
October 10, 2012
By Rachel Lamb
Even in an increasingly digital world, luxury automakers should continue to use print advertising since it gives them the chance to target a highly-affluent audience and an opportunity to create multichannel touch points.
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","iv":"ba2fef74a8ef94e1cdd68bc9ad675864","s":"cf3828af69d7bef5"}
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