Multichannel
October 10, 2012
By Rachel Lamb
Even in an increasingly digital world, luxury automakers should continue to use print advertising since it gives them the chance to target a highly-affluent audience and an opportunity to create multichannel touch points.
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","iv":"d29b8d417c61883fc42bf0e1a5a0db70","s":"124932f5056909fd"}
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