Multichannel
October 10, 2012
By Rachel Lamb
Even in an increasingly digital world, luxury automakers should continue to use print advertising since it gives them the chance to target a highly-affluent audience and an opportunity to create multichannel touch points.
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","iv":"46c7789cef2057958710c9e901b705e3","s":"4e8328be4c61cdd7"}
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