Multichannel
October 10, 2012
By Rachel Lamb
Even in an increasingly digital world, luxury automakers should continue to use print advertising since it gives them the chance to target a highly-affluent audience and an opportunity to create multichannel touch points.
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","iv":"7a71c68fbb72a30ae8993cbc3e0a106d","s":"dc67d925b0f2df7d"}
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