Marketing
September 28, 2017
De Beers features its diamond ring in "Sex and the City." Image credit: Vogue
By Brielle Jaekel
NEW YORK – Luxury advertisers are missing a significant portion of revenue by not targeting women – the main purchase-makers for most households – in the correct manner.
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","iv":"695fe1d99e56d7bd25f5108e887911a0","s":"a1f251fb36894b4c"}
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