Marketing
September 28, 2017
De Beers features its diamond ring in "Sex and the City." Image credit: Vogue
By Brielle Jaekel
NEW YORK – Luxury advertisers are missing a significant portion of revenue by not targeting women – the main purchase-makers for most households – in the correct manner.
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","iv":"8eae249301518e87226fdab1a618ca10","s":"3f1c3191c3cf9b96"}
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