Retail
October 9, 2017
Luisa Via Roma is personalizing the retail experience for shoppers. Image credit: Luisa Via Roma
By Sarah Jones
Italian department store Luisa Via Roma’s ecommerce personalization tactics have boosted the retailer’s sales, showing the potential applications for the broader luxury industry.
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","iv":"40433db6538888f31071c9fd2bbbd896","s":"82a31fce46b406f6"}
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