Retail
October 9, 2017
Luisa Via Roma is personalizing the retail experience for shoppers. Image credit: Luisa Via Roma
By Sarah Jones
Italian department store Luisa Via Roma’s ecommerce personalization tactics have boosted the retailer’s sales, showing the potential applications for the broader luxury industry.
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","iv":"e6e1f683ed4836feee3abbd0785d6185","s":"b1aa293882ff6e60"}
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