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Retail

Loyalty strategies require multigenerational approach

October 15, 2018

Consumers across different age groups want different things from their loyalty programs. Image credit: Lancome

 

By Sarah Jones

As luxury marketers aim to build loyalty programs that appeal to the growing consumer base of millennial and Gen Z shoppers, they may be missing out on the affluent older generations by not taking their needs into account.

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  1. The future of successful luxury brand collaborations
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  3. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  4. New Nobu residences, restaurant coming to the Netherlands
  5. America now home to nearly 40pc of world's wealthy: Knight Frank
  6. Hästens celebrates World Sleep Day
  7. Four Seasons partners with Giorgio Armani to launch global tennis tournament series
  8. Dunhill connects with Focus Features for ‘Black Bag’
  9. Brands ‘could lose up to half of MIV’ if TikTok ban returns to US: Launchmetrics
  10. Donatella Versace steps away from creative director role at Versace
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