Marketing
May 19, 2016
Nordstrom Rewards
By Forrest Cardamenis
The affluent classes are quickly losing interest in loyalty programs, according to new research from Collinson Group.
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","iv":"9e239643fd53c1fa0e686ce0c93e1bf1","s":"17b4660d35249813"}
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