Marketing
May 19, 2016
Nordstrom Rewards
By Forrest Cardamenis
The affluent classes are quickly losing interest in loyalty programs, according to new research from Collinson Group.
{"ct":"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","iv":"6a3248d57ab80703c3a0f5009227cc73","s":"0652814a2ba133d8"}
Share your thoughts. Click here