Marketing
March 21, 2018
Consumers are open to having more activity tracked for personalized rewards. Image courtesy of Lancome
By Sarah Jones
Rather than just focusing on transactional-based rewards, loyalty programs should work to develop personalized, relevant engagement with consumers.
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","iv":"ae0d2ecd69d965209e5da662f09245d3","s":"d60a648f0c2226db"}
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