Marketing
March 21, 2018
Consumers are open to having more activity tracked for personalized rewards. Image courtesy of Lancome
By Sarah Jones
Rather than just focusing on transactional-based rewards, loyalty programs should work to develop personalized, relevant engagement with consumers.
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","iv":"c55571c537526624b286f6113362bae6","s":"8a054d004652a564"}
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