Multichannel
June 22, 2011
By Rachel Lamb
NEW YORK – All brands need to establish a consistent customer experience strategy that can meaningfully enhance the voice that it is trying to deliver, according to a panelist at the Forrester Customer Experience Forum 2011.
{"ct":"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","iv":"6d3624b465cab06e5c3e0da07dc670ff","s":"725ae5c4abe1cf5d"}
Share your thoughts. Click here