Marketing
May 29, 2018
Emma Stone is the new muse of Louis Vuitton. Image credit: Louis Vuitton
By Sarah Jones
Consumers are turning to luxury brands for escapism and excitement as current events leave them disenchanted with the world, according to a new report from WPP and Kantar Millward Brown.
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","iv":"606340c6c2df74babd018b00956050ab","s":"dbbfb48506ca28f0"}
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