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Internet

Louis Vuitton targets entry-level consumers with tech case arcade game

December 13, 2013

 

By Sarah Jones

French leather goods house Louis Vuitton created an online game mimicking the classic arcade game Block Breaker to boost traffic to its tech cases category on its ecommerce site.

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  1. The future of successful luxury brand collaborations
  2. Audemars Piguet ventures through time for 150th anniversary
  3. Four Seasons partners with Giorgio Armani to launch global tennis tournament series
  4. Hästens celebrates World Sleep Day
  5. Gucci names next artistic director
  6. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  7. Off the Cuff: A Q&A with Crurated's Alfonso de Gaetano
  8. Dunhill connects with Focus Features for ‘Black Bag’
  9. New Nobu residences, restaurant coming to the Netherlands
  10. Donatella Versace steps away from creative director role at Versace
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