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Arts and entertainment

Louis Vuitton taps influencers for new Cine Club

May 28, 2020

Louis Vuitton's new Cine Club recommends movies to watch at home. Image credit: Louis Vuitton Louis Vuitton's new Cine Club recommends movies to watch at home. Image credit: Louis Vuitton

 

By Dianna Dilworth

French fashion giant Louis Vuitton has created a movie club with influencers as a way to connect with housebound consumers on social media even as COVID-19 movement restrictions are slowly being lifted in parts of the world.

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  1. Dior confirms Jonathan Anderson as sole creative director
  2. ‘Video games are a powerful cultural force’: report
  3. With new Falabella campaign, Stella McCartney speaks to next generation
  4. Hermès renovates Four Seasons Macau store
  5. New marketing chief takes reins at Equinox
  6. Patek Philippe inaugurates San Francisco boutique
  7. Luxury Unfiltered: Emotions, not transactions, will guide the luxury experience revolution
  8. The power of affiliate marketing for luxury brand growth in America
  9. Printemps unveils VIP shopping suite at Haussmann flagship
  10. Les Roches launches private aviation postgraduate degree
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