Multichannel
December 10, 2010
By Peter Finocchiaro
Louis Vuitton has taken second place in the 2010 Luxury Marketer of the Year awards based on a superb multichannel strategy that brings the history and prestige of the French fashion icon to life.
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SCpk0xgy95L3HpODjNRMSrF3SSkNtohDLCdzzNiKdmvjI65bQZTWzP4Efhl7elCZw3vUQC6YZnUykyoIIRLs15IxvQ7sc3Gq4YE9lHGthbKiLOFrT3rvUhNgomQXs4QWKMUmMJJl4LQziPsOKNkVWySs7Lp5OzZpTeuaKwds28nSJ3SD+lBrn2336sdTFDjW2851WfjZiFrBxpEPZ4s7iSjV9a5oO3Wexa35lBTPTWRA37G5EqVOKAGVTn9KSU8IPhS+JzYRMrf0i770e3d5k6HSR9ZT2OJbff\/ZNINRMu4QAk\/yau8KQNKAG1Yiu\/QFFMOKJDc3WawEWrMn5AzVEslkSEGhYtQEfxkzmcUVm0jwx0IiGL6ndVF2sz1J09oMQPb\/+X5i30amp+8lrMN+PJOkt6MrdAdQpfictC1Fnbr0hAehGMeDvqf4ud4NuBCieBLbz\/Jlo45I5bU0FQdN\/+Oj7H1Os5\/Z6snXmOYmlQ5pVDbhDQapafpZTdJSQEHVrU4KTI0Z\/6B\/E2+tdnso1\/dWEEc1si2WiVXJ1323AZ8jMe9LvPMbb+Rb+56hfXLJ09P8duniNaEMwQhfwbKe0m2+hkaov3yAFe85XaG86cg4JP8XyDuTrq6MIJjTbinfBCLYILO34ms057YeUadv0SNaxxa0l16s7worTxNCRsNYtPC\/0V9pYMLjl+xaFeoZsW2vTzjNCb45dc31MH0EQVoGiNMVK5Ypnuex+bCTuHZ6Yl1Bfm9xWfbJvJ6wN7csU9UabWlEIpKg7mHWKeqiHp60nMhB\/FAwQncYqYwIm2ch8KFAxniMCRKEcKqrw4m1YCBV3rf1feba9srgXHrqLyyeYdbv4XvvS2D4CTFgzKasRER\/zgjfkp6WMTP7k+2cyEZQy9clnykrNiik89UMAoxtMPqPH7OBzKUSdZffPw4\/MWyteUKJRVv+w1WijoLDWDPxBAeCSVJsqVnqHhL9vwyI4eHL6wzmOCv1RcZNma2df\/j9NMTB6F\/TZqi8RE3zWpLu5I1FWdn7HjaMpmgZsSiBC2moOn2x79p7NbhIB8yEzCBVSkWs3MKTyRR94pBuNWrmgkfwjOtN4df40S8o7mly0RfwZaAY0hNv7Odt2CAACMbKRlK4HAy\/FzNqprz7MYemhkIM+EAOL\/uHpUHAqlYlxj\/qI5qv34cNzgbxEE0a51jLjXgkBbaWRpxW2az9kin+4ARIKSNU\/8nLCee+tgrLoFeN0bndanToGvj7\/U4tvCIiOOgp20J29PgXUL9d5rwH84fgtnIXnA9L9ABy2TI0ru4oLwb2enp1Tk6jH+D9t3RdInxFOeQ4gIGeleegFfqLJCOE46MHK5wxM7Qu\/030YElCPUcui7aeLyRzafdP9CjtyO90KEutMQcsZ6XrAMAOtzFNTB3lB5JWEV3Mg7Ev9Lt8N5tvzT1qxx80VfNxUdTeDqNSZ8+Sq3sFMWFc0CvYCb235qX1ccH1vFKcRD9BOv1pf16AdMLnt79G770d\/RrFIr+6DOEymtTu9sBPI0LwtM+OEvHC0RbvpwILqUoSJhVhGR5thxboNmsgDePOQOkmmZeUpHvaQ0ygIIsiwR9ucUC+q+vS6oO\/4cXSTC+pi1BVXoW5ZEh6yAL+V0PNvHRsTO\/KIqZjlZvoypUIIgL8BBOnrPSMxNaa9i9qPClIR7eHoFC6Adk7bgZ5\/8Bwvvn8p2ejNDn3kNgxmkc8Od3b8clgPe4hoXnw5Uzpf\/Z\/jnFYr+K0PEwlheXnotLDL1FqPjpvOjBlx0eOETpHI6njxN2hNXy3cIYf6peugNg9itTXZOFhUJDFcS6kIewFYQIMc6MgZWzFzQkb4TFkgG\/JOkvMbl2Id9XjoX48Gud7NPpEf\/VEkx9cYJxfoPDcraaM\/lpGLTgZeaxnxr4\/DKAX4iU4Ph0Vaj6fmdzJZ1QQcOrLl30uozjH3+NhQrLzBl81Xk9v+Uw\/e37vwngvu6Cpc4r4voIvbNCBm6lPdDqJdixQ60SkTprExdmmPkPWEpCdVY\/\/OutJj2aycxDhpl7KZdasP2tYcwQA+o5dTCWhZZu2AqaxniujIC8i4jNu\/zXD+HeQQnhoE4EGVHCqsGC+AIwAMAIHZ6nSlOus46qikunnsTa5HfDLRo+NfCNezpeOnjYJk0HtnQl2Pqklyme4PS6tMDA+EX1cZTKSPnYaG6N+swmwz4+Nwv7uuy1f69jUA8ZyetzelTG2j8XQJaiqRRZ8CMKVNKYzZEnpZHHdMtz9fehEtVtetbDrQt9MjTFabZSUBFFSsP48Ssl95Rpsp+nCv3r6GFzVLXmb1UPJlWEzQ2Wbpid\/yaUUsl8luZElddAJtzPtoy+Gs8nMEcLMJBj3IX3Hsnn77U1CQjgIdIBXRhc5eB8nDYMsBJiuBQBlOSwWpLHzZ4bp0hb60fDmFDekh0CNvknp4hmxKZpWl1SV71anfre+I55Twk4tMks3YFhCKw6QqrII2SJ7GW+GdnMExKovM0aHKJHyJBHmLd9XH19uoCs6JVXDsL7kWvdKeaVwO2o\/UVH+0Que1qv67kB6nLjoQ08snYnZga5eG9qhLnR7RvBxv6S6eA9+BnmYkjbUkY2SyfnCKJ4wdU+InU\/ACL9oHjB\/6tS+5+7AMB77m\/Qm8deHfqZAGO8EOxf7zKGT5mU0c5XWDKqgfXowhRqFGiip5FN1RePJnW7HPbQJf0f4DZz2riSYXCQNZ3Sl0x5NSro14\/kheHL687BDJp7LDMW8HWTsiNUOZxWvx2LS84Do4eyATiQWTRzuD2W6a+ObwyG0NSSQ2Jja1rCbFrEGqX9GoEEmPe6t3VTcwn9NpgFael8CggCx1NJdt8U6dc0VQKkrwQzgZmo5wwM5YStTGIMGFUhvNHAFFrsnC\/qbs3tVqiBBmnlmAJttTjsvVFJ1Hw\/NqlWGza1drtsS4CW151sQMIqH3Hghl\/nOQCOrnJxd3f8mrwTZwcVcJIruSznvi2rmLyew\/nr8Dk08dZsdnkGKeA\/VUHo88ig9H2gGiCwN69rnU59QDhphCebiZ102QU4p\/S+2KKJtDxa5vh3NYLIV8XT5y7MRFI4CfGUPJRJVbJ8rrae2xvAUh1vsXijFxLqwnlZgJDNKc8J6n1xmH4vZlcjwaabnZZ0\/z3Wu2bIaxeU3F4W6RYAYqVYrvQfSG2GFdfzwSzAlcRpKQF71++HnCWzk7883CG6J\/fcAFfCwKf6HTCeJ7HGUAZMByNs1tL6DKoiXSsoLwA2+9z7RPcRteciuxbNaRIvO03F5mnJgILAXkBM7Yues3PlfQtjJCl0GwEikLhzRwFj6p1bgxC\/yt1+WBrBdJljKL39IuTUqBQ0j3wKiWXxnNVh5yOEEYow7K\/u4j3EWcC+29UPce+9AVZLs4PasW3S7ctRVkuliW9tlOdOjccrj7D7H4\/5H773oxs7nnhVRe6NyiImy8xIHbgWio3Iv+B1lnpkfrEYOowZLIWr2mQ\/Xo6pMYdfVMUyVDCQ5L5wQiIBQifjRuLp5Eo\/8hQRkuYNf52nNpxVlgnmCQ9rtf1wYeHHiz9XkHlw957CSN3unAJDk\/8n1O8lFlzf\/sr6wMHLJPkbleRBMnSVkI02Gjq8fdCekfXLL+skYZfE0eNSdsMHnQjb6WpIgGZeoGLWOpUXO7Zm8yj\/NWjP9h\/0+cD4dd0S0XSbrWadhVJkf92UD5bJRn1PTKVtoIqiyEjLZd2jfDQDNbgsrRU2hgt\/+ataTEc7xXiOZiIEm0VtF76PFhLwNbrT1pIRqoRqILzqfJd0F3ddiUDWYJRTP\/Ln\/eNhkEz3V5GCPHyF0jWCMWvrFHS\/VShK9DlYNlscC4xL6b0\/n7HqXvQSggRSOwyF9MRxEZ4hEYS+rXk8qQBqU6DcoUKxYAYvP8LtHD\/F59xsjEle1UAn4y5DFE6R0GAkuWE9dSmU6EZ3XYJSKLd5IYq6IHp2vWJS1yz5uMxTNBzDDsVyR8H0H50ohH2nLqHxngFJnJr7TI\/06gnF48vylazDKCAbArJtPDSDdqdD5jAxyAFHqnafzn63YWchNm0TZ0K4PG+L1zvaQQWBYH2dZSFEbupv3NfZHy7amakZ2In6qQHTypiwyvf0vBYVDqA8E7b6hmEII+LvdR8NhJnhLLTp0Y3fd5dMdjleQkiqZO5tA+Yi30fDnGn0jw1pFHsLQ6M2jVmlgpDtz1YK7jfuJLYaR5hr3dnLl8cuY6FgCLcpE4opuPbmsW4gHiSa+0eztKiSM6Tb4sOEwOcseW9fHu2nH73vxaSna1BYlA1t6xeyEglmaJ2R6bxXwNz5D63WvQjQjtI1Tyg3bKEC398\/0G+Je8Ur4i1RA6L\/rCLpgJVDvSE4Pcgf7j0oIC7F7rIiZlBjR9EhSMGwKx+xjXGjaAtMTqP9rflCQnnMWGbAKram\/Qr6KqeQhZknGjfFkjB9vPH3AuwZHJPdszSc3TcCkVyGCo\/UakIT5pziLHVg4O0zkhS0prdVof0Wk1GdXG6zdAQvQTWQQzNf2e0H4Rm4ZTnE4lf1ooqVAV0TGAIlx5d5mrH61ueXDE1\/cqS2ZuMpVUCPwAW60dYcSHupTq7+\/l+kK9N7JcQ6kdRV8OFdbfLkUqPlhhkYBnoYb3wglEf4POlw29Rdn6GuDkOq8NuZjPwrD90BURlIjNlHoEDU7oZYwi02elIMbyfVSxLS3VFSJ4VF9Y0s9C+5FwiJzPjSYX57X39WYvHTta\/buBFRtk8LHJaJebNo0UYNPvpJ5ZGBZaOkMA0US\/ak7tViHTma6eGbyCcQVRNYXnjnxP0mBYIvYS31WSesNocOVptl5ia8UkfjbzmrduVJ\/GBmq6SxM5zB+Lu83DMbosq8FdtMxUPBdNFIL54jmEMMKSC8JhJpny+oIQCBSzw1tEycoWKXwwgX4gnHne1Q4ziuP419nvGP\/x+fnR6uGM2Zyq6GRzqXffYMRMmq7bheLB17VDpw9eksJ2ya4SXj3ML4TePYaAyeLk0pTyCaKH09OOUmY11ysEiaDi8g9UhMTLfj8iA0141sPw6RJtdYKo3lmMuvwkNIeeYgf6S2jP+0EaeS+1m6tRN6MOnZjWW0thP\/gCTKnhNWUJYgUpi5aeWWuzQnV66WQLlfnJENjEknRd2cA7+FLae76JRIBC2bhyr4yvyxSjrR1tys6nkNaPnwb0O\/SGBvM76hH9Hb1rOdxllIke+uy95\/OQtgSxNDsnRtHBfDFbPo+et3OoVbdA2JlF2Um6zIIGVoag7VFSOb1tGh63DoaYdaYnzmYJnmHqN1pLRij9tBH1Q7g6GZAF5qTVMvBn\/URhtXLfTTnhCuMVoEImrpeidcMllNwZIqRTja\/pkMCKMvHuJSFY+TOodv\/w3yLV84ACGKMAqmhPyTzg0mRmBsJuuOuT9sTNeQu7senw+6dUbTf5MeW4lBWU\/FDiVHkn9Gxei5513FBUDSTpQtUKmwVYsNgc1eAKu1FKONtFZ7dm5gneoeLhSphUYoMDZKcKByR1RJ9IGjPnqDMKu\/XqX3iX+08UkX3LWWzcU8BecRYngxNGaiv9147eTzf4LyiHVl2LQV+WKTMOebX8+0C0s5i2fE9y8Yf9DXmLW2OU4hAYRtQcuzoSUt9jv5iOjBOHm5EjjyrjU5OBRKT5gylZyL9eCmVU6IYxbl+UNPlWkvQokVMew5JHnByXLEZKm8QMomEFGyyY6\/yzShq6hur8jO\/hirshFGkmAO6oAfhkLUu8mULyjWC3jrAmXd9sAyXWbtnD\/8LWyoW4QkDtrKoLkU254RkfTF1ltNmBl2kwi\/w7Aq\/voyCtSNZK6ByNSBtNer+gEE6imeWyLlp\/fI9qsWJ1j5w77emMJvcdlOKonn9M6iLfXz\/NY6uVRFBU0lXkxGORBfwMEKW3WCsBxuHV8AmrBh3nt00unGg7LnYQ\/aVFWtNtCPjHc\/if3hr0X6VgCAEYO4am252n\/KpCVmFHFv2bPw4cU8NgOw\/EuylUaCOkr9AbL6DxfIwOtP0ShiQNGbs8MtLmRflZ7GjqpUxyMqN3FFVw1uSCmQcByJFVChXIrXViQ2VALD+QnmvwlFDCsacbWKc2BndRt+DraTjHw\/7yvgfbb1pAMJYI20jKla9X\/ihz2KGF0d5BWJEasve4PguORbWGi2ZQtT1WaUieKDaIxgB0TkX\/DNpBWhEG1Rdbs4nbwD+zufQZPUJzJ7qvU5TjQtnotBQLkdu2\/QfpwnKaxUuJjp4bOTxVKRo5q0k8ZnTYL94boTDxk+PPpgFUAGxMESLGw0eeznx2N4AxL3xR8mIVW07j4g7mq5DIMBZc+uQEF+GlEsZovFriuJH7XE4iLDg2\/jwpL9nv\/\/2YxZlJ7z+LEOuy\/ofXwisj","iv":"76585c2466ffb49f0cb8d6dff65a3305","s":"f06a3893e902e76a"}
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