Multichannel
December 10, 2010
By Peter Finocchiaro
Louis Vuitton has taken second place in the 2010 Luxury Marketer of the Year awards based on a superb multichannel strategy that brings the history and prestige of the French fashion icon to life.
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","iv":"7e56849b1b5cabc2644839cefcdb4677","s":"dbdf14ca421bbed4"}
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