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March 30, 2025
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Marketing

Louis Vuitton takes lead position as most valuable French brand

January 29, 2020

Louis Vuitton spring/summer 2020 menswear campaign. Image credit: Louis Vuitton

 

By Sarah Jones

French fashion house Louis Vuitton has grown its value by 15 percent in the last year to $53.4 billion, courtesy of its innovative, contemporary consumer engagement tactics.

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