Marketing
January 29, 2020
Louis Vuitton spring/summer 2020 menswear campaign. Image credit: Louis Vuitton
By Sarah Jones
French fashion house Louis Vuitton has grown its value by 15 percent in the last year to $53.4 billion, courtesy of its innovative, contemporary consumer engagement tactics.
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