Marketing
January 29, 2020
Louis Vuitton spring/summer 2020 menswear campaign. Image credit: Louis Vuitton
By Sarah Jones
French fashion house Louis Vuitton has grown its value by 15 percent in the last year to $53.4 billion, courtesy of its innovative, contemporary consumer engagement tactics.
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","iv":"03ce4573dcd93b57d367e7fd7eee542d","s":"2ad717843d30a48f"}
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