Marketing
January 29, 2020
Louis Vuitton spring/summer 2020 menswear campaign. Image credit: Louis Vuitton
By Sarah Jones
French fashion house Louis Vuitton has grown its value by 15 percent in the last year to $53.4 billion, courtesy of its innovative, contemporary consumer engagement tactics.
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","iv":"c241247ff799828438ca9229b3ff8621","s":"8c3f068f7d2cc1ca"}
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