Marketing
January 29, 2020
Louis Vuitton spring/summer 2020 menswear campaign. Image credit: Louis Vuitton
By Sarah Jones
French fashion house Louis Vuitton has grown its value by 15 percent in the last year to $53.4 billion, courtesy of its innovative, contemporary consumer engagement tactics.
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","iv":"c0c17f4edab810372b8a7761c5ef6d0e","s":"9d1f785991c8ea22"}
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