Marketing
January 29, 2020
Louis Vuitton spring/summer 2020 menswear campaign. Image credit: Louis Vuitton
By Sarah Jones
French fashion house Louis Vuitton has grown its value by 15 percent in the last year to $53.4 billion, courtesy of its innovative, contemporary consumer engagement tactics.
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","iv":"b606e8fa492e467a68dc448d8cc870f9","s":"71d341463705656a"}
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