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Nov. 12, 2024
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Software and technology

Louis Vuitton dives into brand history via Virtual Reality

June 15, 2023

The “Asnières Immersive” adventure melds past and future, showcasing the maison's artisan roots and the scientific capabilities of the future in a first-person experience for modern customers. Image credit: Louis Vuitton The “Asnières Immersive” adventure melds past and future, showcasing the maison's artisan roots and the scientific capabilities of the future in a first-person experience for modern customers. Image credit: Louis Vuitton

 

By Emily Iris Degn

French fashion house Louis Vuitton’s latest activation taps into the power of Virtual Reality (VR).

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  1. ‘Hermès in the Making’ pop-up continues world tour in Zurich
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  4. Bentley anticipates first electric SUV, arriving in 2026
  5. Burberry appoints new chief product merchandising officer
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  9. LVMH partners with Swire Properties towards sustainability in China
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