Multichannel
November 12, 2012
By Tricia Carr
French fashion house Louis Vuitton is moving into television advertising through its first commercial that is part of a multichannel brand awareness campaign.
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","iv":"be1c2172d95a97f80dac333808ea32f3","s":"d45ab2da48e16653"}
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Italian fashion house?! May I, as a Frenchwoman, ask you to edit the very first sentence of this article?!
Very interresting article however LV is French and Not italian.
“Italian fashion house Louis Vuitton…”
Italian?
PS..Louis Vuitton is French..not Italian!…an odd error for you guys!
ITALIAN FASHION HOUSE LOUIS VUITTON???? Really??
When did Louis become Italian?
Italian fashion house ???
are yo sure? 🙂
Louis Vuitton is FRENCH. Not Italian…
ITALIAN fashion house Louis Vuitton? really? 🙂
Louis Vuitton is a FRENCH fashion house part of LVMH – not italian 🙂