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Dec. 24, 2024
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Apparel and accessories

Louis Vuitton proves ‘OG’ content creators still hold power

May 16, 2023

"OG" blogger-turned-businesswoman Chiara Ferragni wears Louis Vuitton's Shake collection, now available in new shades. Image credit: Louis Vuitton Italian blogger-turned-businesswoman Chiara Ferragni wears Louis Vuitton's Shake collection, now available in new shades. Image credit: Louis Vuitton

 

By Amirah Keaton

French fashion house Louis Vuitton’s latest effort sees the maison sticking with a tried-and-true marketing model.

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  1. Audi propels Santa into the future with electric sleigh
  2. Bleu de Chanel dives deep with new campaign
  3. Diageo unlocks Fusion Partnership Lab applications
  4. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  5. IWC social snow globe stirs up winter memories
  6. Rolex partners with Melbourne’s National Gallery of Victoria
  7. BCG: Four trends driving the new age of luxury
  8. Cartier pushes collections via snow-themed mail catalog
  9. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  10. Bentley spotlights its drivers’ successes in film series
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