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Marketing

Louis Vuitton, Prada and Loewe: Three brands, three China content strategies

October 13, 2020

Before, brands was under the impression that most big-ticket purchases would be made overseas, now their content strategies must confront the new normal Before, brands was under the impression that most big-ticket purchases would be made overseas, now their content strategies must confront the new normal

 

By Avery Booker

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  1. Mood of global millionaires in the pandemic-era
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  4. Luxury Unfiltered: When brands fall spectacularly short on client service
  5. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  6. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  7. What to look for when buying your first luxury watch
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