Research
July 6, 2020
Louis Vuitton broke the top 20 on Kantar’s BrandZ Top 100 Most Valuable Global Brands ranking list. Source: Kantar
By Dianna Dilworth
Louis Vuitton, Chanel, Hermès, Mercedes-Benz, BMW and Gucci were among the world’s most valuable global brands this year.
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wf1BNoyPW37nY+eLy9sn1a92EJ816wvwjT5inNZAa+bWslTkc6QGxLS4\/AQv2TzIOLLdp225arlg3lMDF5dr47PB7V+Oc5Q1ThJ0HXye\/56zbe7QVF4rP0\/QmIV+rVUurenpPtdeC9QE3WCqxs61c6GZVckcSesmhmpN9E5z12QGJoyZchFavhV8xfE+EdEPzvTv\/Xu3nJiGZmjyaGz5hBlhpOL\/jw9XO7Xnulnm9PDhYaTnMZrTPgPJe8oKKu8Hryz5t64V1yEAzR\/ZNq0C9tq58nenNZpUPygrbrPb3xt2BegcGvx6kbQqghLJ7f6zxXebPzSaJ6TfUN5sjwPt9GJKfwihbVgtLVMDR7592qdSOC3jiCMlsZ7FHqJLUTMMXnZMm0\/vX5CUP3bL1NkIIBoqBYgErGG5AXSJuCwBHLUEiw2lhFTuuUtafnmYQNOzhI8\/5DuuzRC+oUHcELwh16PeqliD5VZx9E58G59cs5V+urWqGCvKWB6leJl8uJePtfZHyJIq8dSKeeShmiyy+ulQb+j4AwCAGnaqsvYyXtf6EqRvkO4FOEMLZe7FIZbTegnbCC7AJvvIRheD0SXmMhjhRBCW3r6xMx2P9O7fg+Z7cqi2pCR+JhV\/FH9BOlAiyZh9gzwiwJf8LkjDM0qYITkdclYNMqwieSDFkPbRmMz2kQ7jWbl3xcorxe\/xEq797PDAD455jTW8eGT1ytRVFiXNPR7xegaKHM2UgtcVh86bpGkHpb7hqpKc1P0Bjd\/yCbgYdXuthaqLGhcWpzyyjNDybq6ZJBSw9aHNsgmJWNGd6I0w8e1rqwiEp+cpbCdhBNpO\/GfaYg3YS24D\/GcmbYJLZzDoNhLGfnB7g+uTIINIhl+PTQOMSHImV13moA8sNmT5VhKonk0TiPlhUEn0InCeT3o6Zo\/U8iyv4R37e4dpzYeGoEN9mmbo1l8mBatJKD9lYPeEB9QwE7RnFvPh0g667egPPjejDCPGI5J7uL7ZjkHJ2DMKrpwRJszwOp5fzCU5VLUXc3WqcfepMpI9fdjpq101PIpMCcqpaYq5Z9yA6ZcQAwlJAxSXpBv1I6KqtcB5kS7qBBi36VqmyKtbTi0jr3r3SdBdCsoti2l850P+S7VNsAxWDrfBQPCfAyROAHXk+QyC0rj6mKORBRaYuRnuiGeY\/PP13135RqXpERulj6Djb+5aTOnEIwYDxihYiK3TvcoTDNATeom0peSJVqY0PHb+Z9QwAeYwWsBWZN+HfcHgu2U9kuehoSK2eVK+blL8Ucor7\/Fwvsnudm0i2Qrm4nDuVfdK48HzqY4Lio7TH97VTXEWWE6beYWI2D4gvL4go9TUu+orMacpF0a22OZ4+hIaBsbNP5tytHxKlMuzzI3sO18P9eKpBBo0eCxYxTi\/em0GZEJYvJRC8IEnhtYO\/IGIhCwmbCpFM8OFDX4Q9cW19HlyxiOc4jRRxjvl4BqZAx5lyVhvhweWtx7eM1o8OMTStIPGIG0Xw9mufvbe7o9t0he9A85rOtFZ9AHFUhIdj5AMAr\/qalBdUI5M6E\/4ERX\/VZR0GhnX\/OQPqI0InOVDKqW5cNFjnEztHV6bKL2WCxYj80M5pFpw0y5V2yfnTH9jETz\/N+yk\/s0MCXIxx45i6mT44JoWyHEz5PVIrfRVje9aE0fQO6VCj5lxO5pCecUcoshnpTPj6rJEGV6GvYnYeaKq3KnmAgEkN7+LtKH4rPPMN2+Zg9SSSbm6yCVQq34yaIgyUu77nayjbetVdE56puOi0f4j694jY3r09QutShOpZ6yJ7FB4oz7QJqAmNGKnkch6C3gp6m4FcH1zzGbivehm94Y4waZxrOmjQyC7ZgwLY7ra6eFi2BVH426AdsR1CsO7yYWkYfSSFExB1ubsSRbNxnfLA8Ej3yNC75z7ujQ7XFa8goaStxHivDS2GpSBhV3uRGvrlnGNGhw+VcET7oLtJ+dfa9whvZLHN6U1qPZYAv40s5YlkGcPjWmpTaZk5WoofqiCwKWBGb7QU7IuCWMz6DBf+KYwgugKIYmkv\/kMbdqBkD6UuqqzIqf7ZA2O4fCvl3z9PE9mQlXmejI6R\/1b8rbBlxK9oFOvDA7sORbcjjr2lUx\/cQ5foucscGQAtb7lSji8ILPxjUJGxh0LqMaiNayEgisOquTe6VIO+7v3bOTjf9xWOBhrkgDpCB1DlAx4I8ta08uIU18ocHupqSw+VZBdvM7ZQPsrJKyTmQ4cOmgsRhNJ0z4gUrBlVMHdj4yljzs46a38CmOMX\/Uc\/ZlQvBXF+YiTB2eIdEsl7bcl6ygacsqnKE\/\/Lknjcka\/hRV8ww4g3MRoNwWQWP1\/RmJTxxDm1Rxg07eRedFPDOAzIDs3Tn+ZLF1UuhWd3eUYo9lY+dLgkwlwSmIRV7MccDrHNjmM7BB5zWN7pYZJS9urGDY7iwmzCdJ59AVhArUD6QhaHgMoi1rqp0lnQW5QQI2ahvR\/yoNTAD+waNbb8rn6TeI3qYMMA6UVDMVFFwl44hIlTzdJalwCLzegg35y8NimbQU1mgoBoWhhoRwRviPRYnfUSzbipW9cpGkQAl59q8mHiBDwtMqQ3PVNYSUcogLDbgHg6ylpg1myWYju1B4s8EcIZJOzu8LEEV\/UJeWf1WCLf1lkH1JFn7SiLkwU8ZoxGRebppCS9awcKCk+XO+0wBzBE\/afzdiMoum0smAprGSRMmc0uDzPMd0yOq5gNa3B5SYlSGWCxJ018DDZ2MroGg3E3GcI9kXGSi3AxZtjJWsW3USG\/+R8FJmCcK30ZwU1JrDcYRhJLEf6J42CzO+P8+GyH8HO\/t79rOUxJVkm3ggIDjdqf1BQYkWY4RFHjYoTpHh5qnSQ6Xv7VQ8F8lArHHIG3dHIKIBvHTM4epHsxUc4XnGEQq1o71XT+2KvxCXatI3sKPcA5py\/rkuFJF1Gq3IMwkcN+bH5YQtO7Uf9GDIETtNgVSXEOHx6zrDmMu5oOuf+TrevSxzpsvOj0d6vVL9+eRRI0U1Vc9XpIWO6cRuGMjS9lOQTFBCwVzLdFWab2ZxFnL4+tLKJVSbKO+eWZwD+XyWWVp2\/Neb3XAFVK1DbuKX8RYdwfdTvfUKKqkf4WIurDZS8ouGFfLcKh0Vm2gQysJ1L8\/OY129dcnuDqvxYyVlaeHfOPpFtaV6soPLTUOomwEtzoB0edfal2itlhBp5YnWkYiWEAwuCi6zGeJe9AiCKfsvaHSg11SFFMLpLXyMz+wJvt6EtlLAinOW7rICrJ98eQuaR2hUItrZzV5TTdpHJiOuef\/GO5qHYV7cvasJFAj7vPt3KEBd73aqlBYHLA33AEeq9zvjyNH6m2Tlz\/6AQ13RJnka0V5O3N9nkDQ9CzYiNQFMpGwiyXc3seUCVAb0drApHnyqK0III1GnV8DPQKp+61Q4fBCKCuvw0OdlWQlOvb9IJuwd\/ljQxNE7OyuKrAlM+8cu4\/N8o0zW6kfdvriQvJp\/J11XjDUkZIdziNjkiYUW\/6QY8PZcQivlzuumI5VMFl094M6NaR9di1dsuLEQ7kAougSzYjCiiVeaUJ6R8dJQo0h3ef+ENwDOwPoNQXbDeDd8zK2Hexymru9zOw9EzhjZ6SAPtKOIVySNdMHY36T9ADqw023637IxQ0qkG51hAjU5TITR5xPUJkRiGO092idaoSQZ\/Ru9sNen49+lup4+xtqJ56jPHcZCSdHrUACH4\/V4xdid3rLhkIJUYiYI+QrifLPux4dnb9RX4zqZ2ZNSZ3cyRRQ6V5F0plKb\/cD9byV\/LyNbU4J2FZyA7rcXwt9awA\/WWWbj2eW5VZSPmU8r2L\/P4voinB+89i3WEZh1TG+nYo89Lu0hZYLNUDvWyPPpeAKz329XVEjcv0PS4\/3rzX+EokNjJO1dB8IpNqNXpI24V9bWZlSAMXIibiQmlrLUAUEB20f7BBfoDK+syBb9NZo+pyeaH9vjLxoDy0e2U2bIdx9Uw3qSiD4sTeeN8j4+nR2WwsgGl3NiTISGIQ\/v0WEDQ4eHphkDDpKi5KAv327G+cckGdiT34utTQYOqk+aDzLKMNUbhJiHALXgoReuu4++HQ5pFtO\/AANHCW3oDsixPRL9VKjSBSb\/CTIpVPSIGU4eX2CMA7tdTut2cYMkModtpK3wqktxwWGcaxAs1Pa9UnNkSQuluMboVMU4F+NMojhyC18Qw0IYEcR\/MfCFBhYbZzznYn+lWXL\/82glh2KKhnSHRZWn3iTNyFN\/cjzoBKYAs80tD8q4MfBbSokJidmlSMa1uD7PNm8I7qDsyuXNXW83gvknbfvttlSMbEVfC31jigvC8ZoV55NTy6Vw=","iv":"7723608519929e04e498ab9938f3fe9e","s":"b9de0f77257c7ef9"}
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