Research
July 6, 2020
Louis Vuitton broke the top 20 on Kantar’s BrandZ Top 100 Most Valuable Global Brands ranking list. Source: Kantar
By Dianna Dilworth
Louis Vuitton, Chanel, Hermès, Mercedes-Benz, BMW and Gucci were among the world’s most valuable global brands this year.
{"ct":"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","iv":"58a0730a486df996b0997dc8b4966546","s":"0891b6cb7984c9a0"}
Share your thoughts. Click here