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Louis Vuitton hypes runway show via all-digital travel campaign

July 12, 2012

 

By Tricia Carr

French label Louis Vuitton is creating buzz for its upcoming Shanghai fashion show via an all-digital initiative that follows a photographer from the brand’s base in Paris to the show’s set.

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  1. Vestiaire Collective partners with influencers to combat fast fashion
  2. Neiman Marcus honors Leonard A. Lauder in New York City
  3. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
  4. Capri Holdings, Tapestry abandon plan to merge
  5. Burberry overhauls strategy amid rocky interim results
  6. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  7. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  8. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  9. IWC Schaffhausen wins top prize at Grand Prix D’Horlogerie de Genève 2024
  10. Art to comprise 11pc of UHNWI portfolios by 2026: Bank of America
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