French fashion house Louis Vuitton is layering its print campaigns with a new mobile application that brings together exclusive advertising content and mobile commerce.
Louis Vuitton’s Pass app allows consumers to experience ads in new ways with behind-the-scenes content, featured product information and a store locator. The interactive elements of Louis Vuitton’s Pass app engages consumers by curating a personal experience that fleshes out familiar ads.
“Using this technology to scan an Louis Vuitton image with a mobile phone leverages the consumer's constant interaction with mobile,” said Melody Adhami, president and chief operating officer of Plastic Mobile, Toronto.
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","iv":"903f5cf2ab0b3638de28b0553d3a05dc","s":"537002a491330aee"}