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Louis Vuitton creates interactive online demo to push travel bags

June 22, 2012

 

By Tricia Carr

Louis Vuitton is showing consumers how to pack all three of the label’s classic bags with a virtual demonstration and do-it-yourself experience called the Art of Packing which it is pushing within the travel section of its Web site and via social media.

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  1. Burberry honors roots, presents spring collection at Highgrove Gardens
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  3. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  4. The Langham, Lucid Air bring custom house cars to NYC, LA
  5. Positive Luxury launches supplier recognition program
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