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Louis Vuitton channels luck to push holiday gifts

November 30, 2012

 

By Tricia Carr

French fashion house Louis Vuitton is engaging consumers in a digital holiday experience on its Web site that is centered on symbols of luck and encourages users to create their own gift wish list.

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  1. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
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  4. ‘Hermès in the Making’ pop-up continues world tour in Zurich
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In Geneva, Christie’s records new high with Aga Khan emerald
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Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
Fortnum & Mason debuts Christmas window collaboration with Edinas Paper
Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear