Mobile
November 26, 2012
By Tricia Carr
Luxury marketers that are looking to leverage the brand experience should use mobile applications to do so and encourage repeat usage through personalization, exclusive content and functions that enhance the journey to purchase.
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","iv":"c7aeb413adb22bbd839be31e59cc25f3","s":"22813143f8f6341f"}
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