Mobile
November 26, 2012
By Tricia Carr
Luxury marketers that are looking to leverage the brand experience should use mobile applications to do so and encourage repeat usage through personalization, exclusive content and functions that enhance the journey to purchase.
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","iv":"3aaa3c9226f6371d600d80f86b49ca0f","s":"4ca339e1c659c121"}
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