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Dec. 22, 2024
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Marketing

Louis Vuitton asks “What is Savoir-Faire” in first episode of new Art of Craftsmanship series

December 20, 2019

How Louis Vuitton zips it up with attention to detail: Still from new "What is Savoir-Faire: The Art of Craftsman" video series. Image credit: Louis Vuitton How Louis Vuitton zips it up with attention to detail: Still from new "What is Savoir-Faire: The Art of Craftsman" video series. Image credit: Louis Vuitton

 

By Mickey Alam Khan

Louis Vuitton, the crown jewel in the LVMH empire known for its leather goods, bags and accessories, has introduced a new series on craftsmanship that emphasizes its three key pillars: quality, creativity and innovation.

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  1. BMW sets record with funds raised for education at playoff event
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  3. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  4. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  5. BMW models top luxury auto shopper poll, Tesla slides
  6. Luxury Unfiltered: The self-inflicted luxury crisis
  7. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  8. Vera Wang sells IP to brand management firm WHP Global
  9. Quarterly sales down at Versace, Jimmy Choo
  10. Luxury Unfiltered: The real reason luxury brands fail
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