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Lost in translation: How luxury brands can break language barriers

April 15, 2011

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By Elizabeth Zelesny

Luxury brands are on an ongoing quest to distribute a unified message worldwide to consumers, and have everyone be able to understand it. Without damaging the brand’s particular heritage and culture, how can this happen?

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Baccarat pulls incoming CEO from Printemps
  3. The Ritz Carlton, Missoni launch beach club in Bali
  4. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  5. Lexus logs 25 years of 'December to Remember'
  6. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  7. Audemars Piguet unveils collaboration with artist Kaws
  8. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  9. 2024: The challenge for luxury amid global and regulatory changes
  10. The future of successful luxury brand collaborations
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