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Apparel and accessories

Loro Piana tours cashmere heritage through classic car race

June 27, 2016

Loro Piana's car for the Beijing-Paris race Loro Piana's car for the Beijing-Paris race

 

By Staff reports

LVMH-owned Loro Piana is retracing the steps of its cashmere from Beijing to Paris with a 37-day automotive race.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. ‘Copy Nothing’ campaign defines next era at Jaguar
  3. Jaeger-LeCoultre brings ‘Reverso Stories’ to New York
  4. Pomellato reveals exclusive residency at Bergdorf Goodman
  5. Kering slots new CEOs in at Saint Laurent, Balenciaga
  6. Dolce & Gabbana, Skims release limited-edition collection
  7. ‘Shifting consumer mindsets are set to enable longer-term premiumization’: report
  8. Luxury brands losing ground with younger audiences: Bain
  9. Lexus logs 25 years of 'December to Remember'
  10. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
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