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Dec. 23, 2024
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Apparel and accessories

Loro Piana, in prevailing era of glasnost, unveils the sourcing secrets of its cashmere

November 22, 2019

Scene from “Cashmere – The Origin of a Secret,” a Loro Piana documentary shot by filmmaker and ecologist Luc Jacquet. Image credit: Loro Piana Scene from “Cashmere – The Origin of a Secret,” a Loro Piana documentary shot by filmmaker and ecologist Luc Jacquet. Image credit: Loro Piana

 

By Staff reports

Seeking to take customers and prospects through the sources of its raw material, Italian apparel brand Loro Piana has unveiled its first documentary with Academy Award-winning director Luc Jacquet to talk cashmere.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
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  5. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
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