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Dec. 23, 2024
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Apparel and accessories

Loro Piana folds traceability feature into latest collection

March 20, 2023

Loro Piana's digital certificate provides proof that all of The Gift of Kings collection, made from merino wool, is spun, knitted, woven and tailored in various parts of the brand's native Italy. Image credit: Loro Piana Loro Piana's digital certificate provides proof that all of The Gift of Kings collection, made from merino wool, is spun, knitted, woven and tailored in various parts of the brand's native Italy. Image credit: Loro Piana

 

By Luxury Daily News Service

Italian cashmere label Loro Piana is leaving a thread for consumers to follow all the way back to its products’ origins.

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