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Fragrance and personal care

L’Oréal’s new partnership brings AR makeup testing to broad audience

August 9, 2018

L'Oreal's Style My Hair app powered by ModiFace. Image credit: L'Oreal.

 

By Staff reports

Beauty manufacturer L’Oréal, after recently acquiring augmented reality makeup app ModiFace, is entering an agreement with Facebook that will bring AR experiences through the application's camera feature.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  3. Women now represent 13pc of global billionaire class: Altrata
  4. ‘Copy Nothing’ campaign defines next era at Jaguar
  5. Ambassador-led storytelling carries holiday campaign from Boucheron
  6. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  7. Audemars Piguet unveils collaboration with artist Kaws
  8. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  9. Mytheresa releases quarterly results, reaches record high AOV
  10. Louis Vuitton opens applications for biennial Watch Prize
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