Reseach
November 22, 2013
By Joe McCarthy
Lancôme Paris, Kiehl's and L'Oréal Paris clinched the top three spots in L2 Think Tank's "Digital IQ Index: Beauty 2013" study as competition escalates on a variety of fronts.
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AcSbYBi1Ki26k3fEoxtpKVRiRc+BXL0J3Yj7SSdRBOf37XVfRMByBqpIdn8W9lUEqxSwM6mFoNAYd8wwamYG9QpCEfG8MgUwoqg0ND+1gDHgQDwqpIRPb9tuW2dWutfRZ+R3VHm56L7qGJ6fmOBwVuaOW6dC9itaQsM6KUvinRRHmHGllKDSwoSL8rvvEe7FUEG74o3EeoKGeq67lo5YIfgQRH6lx9pJpHAikPfVhNyidazP4Nl\/036fgaBtxB9SsAzhMPmc3nmDP7IiVUOPyn8dDM4MJszWaBNznvu69hoxU1PZVG7g9btNgrY0W4\/pvx2b2QA9eCi4zpzEf92Ig5ZsKp3yKIoDgVZgajKqQZx75x4Ojj0aX8WavZAFsVp6+mxp\/rsTZkWntUkF4pPEt02Xnv069+dK3JJj5NWdJ4ZUEM6+ZoTMDvBHP+LS5W7\/XputSxmrrlaL\/OF3rluoVr1k9ZFPrkoAxJlNKERmBl9lESyShn1XiLcaLk\/4ddDGNypd4\/Em20Eybj9UeTIjjuSWLgeXUAN5EGv2pKew6tnY054xKZhpBfdlJVrU\/i5lM1Y\/3vcKstggaYCesEkK6nem2I2\/dpEPV\/YQw9INFn3382bQbKBQGF8YXFKCIbOf2lhY7tdJ7MKtAaIGP3Mspzu5nUglg5g+Hfc2trW36m1P\/SSRoc8biC8BOhOo0TRYC5fbyyhUkBdpdMaP+kL3zl\/4qizYWyxaXhw5rhacYDVj8JtjtDwIlsR18cvD5lwu5oEr5SiQjZueo2j7pXC8I5RX4XN4HFjU+31bzCaWrvCdJEejtLs0BP4Db5Vd6aDgaB8pXri6R10ssLRtnGoW2SWaJTfyRdBQKyHDHAyv43JF4iBvbceIypzZpYCfuruo5okZ6Qk+mwEnUolPuIFLDo4Q6k\/pjfieSeS\/GYVAFPTOXYsskHF+OJYIaDuU4rawCt3tBbDdx0u0batzguq9yL3S3WfMYpc50xKrgxELfEhgfYmO2WA4vrRFDSGPDEHrKrp0L3Hux0JMd+PS7WRniBuLnRMJ712JSrGwAoh8MfibgMH46lWRZlDSgA+zgzUey3LxQ0uQdZQl+uZKe5OEIpyqEkWQv4u64e2Zlp0dX6P26jnijVKD418L+jDTuBRV6z5sRTP55UfC7XT3gQKftsWrZtJMhOtkpogmk2ZIAzu69wkS9AidV9+YmglQ4tSp+8Prg6E9Vplt1OzrM9AvJC0bGE9purc6+ci8sQYs9lvlkuwwbUSjgkW10bnVHRK50si0N+cQBVoCPg1lhGNoiry6h2LSuQBuelFBst1SXkfljjh2a9+aUqcW+8EwnMSE6jriaZEhOodKBh44hlVMjFEDnk2JsMTsHVtGOTBZmfIKjtB6XKWGl0JyBMmdPjrsuIjzFpq+RIHf3fE1P2g3+X6MkwwZcbCt9rEvBoSSoLRNjGuATHsMXGu9JqQX+\/OiOBo5\/yUvicugiPW19oTpAdqZaco2UBOawT\/SamRR+jtzrIjL8F\/tP5PGEiArTn2sps17CBEuXVIvnaPecUc8RIh1G8No8oHhj4O\/GR8NVMKxYxrvRvgbXe5d+FCD746l4dknX9xic6WMpFniisRkCIrkw4lmp4TEmiJ0ZjNLi81xGgzdo2IcEBsloZ9EJWvZxprvdgkLUGnq7bk\/fAbu6bEAsP2OCsb1P40NSXhJQA7niLxiSdRFzvY011Y++4GPinqMgQXBfSH2Cwij7Op02EhZpW2fWY8\/Smy+ucoCt1oaQl7hfP9\/wruIctAPOtFZ52PIRVO+ndTU5+RTyZufN1SjJo+P9SO713lvDXPbnHO9XzaRRBniaf5RnvPHgvGl3XGbWDbtRkhqGaemvxIlo3Sp1RvxZgvJTdJUnUhukKBfCsYGpAgM978ePureILpugigxt0L6kSYLq29b0E0rG3snwcMJbh\/gNrZVKldaMDsiSRmAZJsAcIJjXb271Rc0kuGZph9sI9iy98Ao8IAx7I4sj2ug1WC4o3WGokUuxQ+poGoarrQzFQX3VnTurcnMDiuQjRii71fDr+ASnztqgKopzNI7jooSTODpuIFj67VJ00riy3GhV8R9rdK2fbxFBcnc5tl674rQ+GJdYMoGKVwM09I4FCw7+aaVe7MPex3QCxrTvvVRV2kUjx+X9NQ\/U1w\/CPw3AYuGbfT\/jJKrLyrcEcdF\/J1NQqBJjlqJ+\/424RgOgSh9VVLR69QKIKoVNtkVZYkG+dzOscitmbs\/xWbtFrLs048DjZJMtbjefUElSN\/7gDqevOFmsqPG3TrI2DxHmKaHLxFeFLYxt972XbqbZn1GfRmA7flLg8qRrkC4Q1ugRZ76f90izmlgBGTJ2ssCvbjftCZY7mn0WXnBw7k6wkw1LpVUkT4Y\/f9xk7ssH9KRgIvcU+Y0qvWuUjn\/07UYDa8TPqqcfZfEJ7szwequOkJkGNkW9kFRzVY7WN3Opk29fmzOPAg4eFJhY\/I+KIPwrYY16JWM8nwvN39QvcYroLgWx0qTnhZCmozx5utZpDoYCKQqG6q8KSoQPocXARoH2pAH+YI73GMGQU1rYi\/qyeT6zhCN\/qQAaFknRq49b\/mWoTFvmr\/GVKmlql\/PFWnRP4lGqHzsX+r6VvkaxiEa+nDBy4iZ7PjxowT52Tm4ZDgV2wkcrs+rfIGKu84mx1eDX6r5tfd+wn2j80Y7jChF+oUn8IlyZTBlhirEk0HygntwFKRsTd0bf\/LzEuf1+gKGVLCLmeZRvKvBaHjDooCPc6gTV6JR8FaNFxMJgQbyEy6YO3iRXj2yDIInruizqhoD97smhK8LOPn1qNp5eAzwWbYhWq+S808mYWjBaDkP0HRURItuBzk9nqhNFPzYZyUshnu7tGWAfTlDOSlQIE+i1kZms7R1Xzkq\/T\/ce6eWQ2+3CcAYK2NIuWU8myEFNqbVHhUe9znBpFd71BzJUbvNwkrmqs\/uvpDQEiNLzECfHJVL9XeVLOsFhEgA+bvwFtNv\/hYDB3Vy2mxCJ07Imbl69moJJdCp7D1vCCxWgDsMeRfKNgIKeg+0hxTpxN2lsy5mzgU7qwhKYUSqkLjQzG\/NXiOddZRzDf4R\/9dEmTy8bl\/6cyrjnsHNQPOvw5vZU6wxkL0iH\/IXn1b6s30Yt92\/EtJa9W\/N\/t3kCY9Oa4AqMl3g5owZHU6xKkcr2ALH7agvg+EXrTSGbjWvmAejTxGfxKdPqCelzrAL\/SAx\/SWScqnfaS7V64D5V\/XMFw3rhhHmW\/K4vmIoEoRpQfYYrIEnMcn0oJLkbyWHLFolmESZhhHdoHzSAhDWaBXl3tDzP1sUDamnZCHCv4IdHmr15A+\/WiWAh+Nu1wWEFotlfhGtHW\/+rtX8xjtRapH4HBmphstec9mLlmyMmqbUAQY5NsPc2r3yWdy9ew8+2HXu2aLUZ6+IwlNFc25YsfodfZX2N94y+uYpQDIQEDnzt8HIZDRBL63GyrolEKNVq820p0JwornY6g+gf6HmV1FkIOOVwEsVfMkwg9gZGB+3wqFXdZx71iXKRzFRe9\/QHh5PhGfGABreqgnmAxoeIqxQ9EPqtnEEYq1XS\/pj2BcGzH9W6V7jRC1UDEw7D3LTcnFTKlZrgagNU5P8jlwhqy\/1g6+Cmq8FG8EvpEZSNYkMGkF1\/GTJsQhmk4tFMVNUuZIWTBv61jfygreh4NTugFr0jnffb\/XiJH6uO+L6CH+nucOmw0AozVGomxCWjM37dGt9m1E0e3FaecqWKQUbeH8HHk5if5k+CZqIUy7r+7wojdIYk0RqmekJyAGyshixDx74AIEjySVa4rpdtCn780JqmUX31WdD\/4UYh8rONfhTUNLpBzNRL16RvOSjW0Pmb8VnCg9Z3iR7v1qh0dI8atJksCj\/OtH2FnCkXMmMNOJ2TGnLRiOJy2hRoaozkWrvJRmCmhZyvsv4Ozp2UVIN7jdJohanSkvRMH0S\/Jv0DEYCeuPuKF3jMQ3RpRC89TaaF\/xcXfz+9tYUjYjFPv8DYTInO7l2sEIzEtfWPZAKtwVo7Mt933GvTQH6SGd8RP1zy1IUoqTAZxA0UqK+rJVj5xSAK6wB7+iVvQknyXmXy36GQ16U4YY2XDq4IcIv9sDwvNwbi4lBbsAMMgyYG08WYsuEEHz4rYgNZjcpF6\/kD1W5RLDaue9zQN+SYreJNbIyQ+61++brVvNJ0ZVtSfBkuNsTZEJJcVTvbyP6LzyPUuPpwMOUhjniG7dxGJ9SbpCIAyr3R3wme5inEMU837FvjVrqziDlcCyIiYR8Hieb++fB3UTy1UXJoofGhfWH43JW888VVT3smgqvjz\/1UkZu0W65N3a9qKszO3zuLSRjkYPcG7uaksBjzdYPOK9yg3sVx+yIktXQflM2fHGRxCCwAk63XqVeq9X+MlKmjF+7kBQnTGlM6TIaOxlDhjkJ8PkcUiEsXA5h\/oMNGHJ6W61423H7gMgpkf6C3rWLC+jH2qzUpAQT9Y8UFMaMqy\/zBHdyrSxDyA70voFuWy4Fz4ZVgs4C2NSlOdxFTZ1S3Le1oR3zZeygRaQtIUyg9uleh7WSZt8ZnRqpYrif0817VO\/4DPg0dwZKIYgYyxwLWw673XQC3y7cp69GQ+6Wkz5qMZJVfYn3D0Ujmdokvpqy7vcrpi7iStvmFA7jlwypQqY4QDIxhooKQTm7011GuvCZpQqE618oZUC04j+6MTwPJB585NACMh1zTHP1TSXZ0bhTU\/tB4f0B48ev1O\/G8ZxciTDac+8VFPRFzkSwKs8mAwfFOOhtD\/C3JTs8cLLIMTDZX+N\/thXH6z\/V86dAJlHtT6xHxWlJV5GMAVn+xfJx\/0fCfDPfW3TNbPKIUZr79YzeFKMKIU0EjVlo22uZ6O0WbSgk+JMkYxrmC7bTb2u1qdJH6552haqHiscWbAgzb+iLtZz+g3wh7qxI00pLi9fLmzMHJW6KFTmHNSLEhjHQWoIts05iiJZ9UoDH9fUFRs8C9H4W61RKS\/3pG+OPfVmr3ejQ+pAmi57hQ5PBhzw3Uu\/mwDAuO5qNnH1plLDBIn50N92c7vVMjZI2wk\/i7ED6\/Wo6yVUX2\/jM\/hQQuuEbsv6g48297LE4jr2CjKzug3EiYYmAjA0zb3QBbS94YbAk5jFvxP4oDUI\/GaMIxBTTN\/SoaOGSwuBDjJ2R98DEkW5F31y\/irMzrHr9BIynJVUhhvnzh9JosPwo+OcqcvxnJzigbKVeZuJzaOv83Bs8YmJGYp6o51\/msQNOkN4yxFsNMJh6lvdxpTO6KCWskjfmzjaBu7gTYQKACUBRML3qnntv+XjBD0x0nTNaOulnEQehChAlcieKq5sjZCSc6nviv4ts6720JByorqdBh7cIrfzDyV2hfORdM+Djq\/Gns8XfdoD4rTEx66UkyBNQG0BDddn\/iOm95m+cfGnffmTmTO11\/ijSG4cBLxTLaDPVrOjsfF\/f9P3v4G69JcmnqtAyVCxE+IUNDLpEvQbD\/GMJv6UXlVR2YRW35xx89B3X3M0sTwi14pfJXyZhGH5HeyL9hjgmEX\/UpdD5AC7pLtenFSVWFHyB6ZQ9QHR+MZid68UkEi\/IDmkRLFOhotpR692kbIJaQyaRiQNLPVuR5NLIngtDmEeRkqCPgnvlg==","iv":"a77a952218eccfdd44e7a1565c9ed566","s":"1fec5529fa8043ae"}
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