Advertising
June 19, 2013
By Joe McCarthy
L'Oréal Luxe is aiming to increase consumers' connections to its brands by allowing digital agency Firstborn to marshal its marketing strategies as its new agency of record.
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","iv":"a3a2b19e82aa519175c4911e7885c989","s":"04b502e0934e93dd"}
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