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Fragrance and personal care

L’Oreal boosts digital efforts with latest acquisition

March 16, 2018

L'Oreal's Style My Hair app powered by ModiFace. Image credit: L'Oreal.

 

By Staff reports

Personal care conglomerate L’Oreal is shaking things up in the beauty sector with its acquisition of ModiFace, a tech developer that powers many brands’ AR platforms.

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  1. LVMH announces 2022 Innovation Award winners
  2. Luxury Unfiltered: Why extreme value creation is the only way forward for luxury
  3. Alaïa aims to empower with summer campaign
  4. Genesis sponsors Gold Gala in honor of AAPI Heritage Month
  5. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  6. RH appoints new co-chief merchandising, creative officer
  7. Hyatt taps American tennis player Jessica Pegula as ambassador
  8. Pierpaolo Piccioli joins Balenciaga as creative director
  9. Rosewood Hotels debuts new property in Mexico
  10. UK luxury fashion exports to EU down 64pc post-Brexit: Walpole
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