Fragrance and personal care
March 16, 2018
L'Oreal's Style My Hair app powered by ModiFace. Image credit: L'Oreal.
By Staff reports
Personal care conglomerate L’Oreal is shaking things up in the beauty sector with its acquisition of ModiFace, a tech developer that powers many brands’ AR platforms.
{"ct":"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","iv":"5d5f9247e0aceb084c696a673f78564e","s":"0c395369471209a6"}
Share your thoughts. Click here