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Sports

Longines tracks athletes with new technology

February 8, 2017

Deer Valley dual moguls World Cup 2017, image courtesy of FIS Deer Valley dual moguls World Cup 2017, image courtesy of FIS

 

By Brielle Jaekel

Swiss watchmaker Longines is innovating the timekeeping space with the launch of a new data system that will track alpine skiers’ stats during championships.

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  1. LVMH watch division head Frédéric Arnault appointed CEO of Loro Piana
  2. The future of successful luxury brand collaborations
  3. ‘It's Always Burberry Weather: London in Love’ celebrates city romances
  4. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  5. Gucci to simultaneously launch artist capsule across global ecommerce network
  6. Gucci studies connection in spring/summer 2025 campaign
  7. Tesla continues to dominate the EV market with competition encroaching
  8. Retail partnerships are key to market entry success
  9. Chanel's Coco brings intensity to its scent and marketing
  10. Dior hopes to reach new audiences with Noonoouri tribute
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