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Sports

Longines tracks athletes with new technology

February 8, 2017

Deer Valley dual moguls World Cup 2017, image courtesy of FIS Deer Valley dual moguls World Cup 2017, image courtesy of FIS

 

By Brielle Jaekel

Swiss watchmaker Longines is innovating the timekeeping space with the launch of a new data system that will track alpine skiers’ stats during championships.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Desirability, operational efficiency key to luxury brand growth: Accenture
  3. Porsche Design boosts in-store traffic with Linkin Park collaboration
  4. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  5. Wearables, AI at forefront of 2025’s digital trends: IMG
  6. Michael Kors walks with influencers in new campaign tier
  7. Rolex partners with Melbourne’s National Gallery of Victoria
  8. Magic, melody guide holiday campaign from Cartier
  9. Roger Vivier enters second act of cinematic campaign
  10. Bleu de Chanel dives deep with new campaign
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