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Dec. 26, 2024
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Events/Causes

Longines gains visibility at Breeders’ Cup through partnership

October 24, 2014

Breeders' Cup Breeders' Cup

 

By Staff reports

Swiss watchmaker Longines is furthering its relationship with the world of equestrian sports by becoming the official timekeeper and watch of the Breeders' Cup World Championships.

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  1. Luxury consumers trending toward goodness in purchases, values
  2. How luxury is the millennial’s unlikely weapon to fight social inequality
  3. Balmain enlists virtual faces as brand spokesmodels
  4. How can luxury brands tap into the back-to-school season?
  5. Stuart Weitzman names Kim Kardashian as global ambassador
  6. 2024: The challenge for luxury amid global and regulatory changes
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  8. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  9. Assouline inaugurates two-story flagship in Riyadh, Saudi Arabia
  10. Rolex partners with Melbourne’s National Gallery of Victoria
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