Mail
September 20, 2011
By Kayla Hutzler
Swiss watchmaker Longines is using print catalogs to engage both returning and new consumers in a way that fully showcases the brand’s diverse audience around the world.
{"ct":"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","iv":"657b3caed1e61d5feec9bfedf39b3665","s":"d813c8a0b0fddd1e"}
Share your thoughts. Click here