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Internet

Longchamp pushes fall collection through online game, social countdown

September 11, 2013

 

By Erin Shea

French leather goods maker Longchamp is pushing its fall 2013 collection through a social media countdown that led up to the release of a branded video and online game.

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  1. The future of successful luxury brand collaborations
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  4. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
  5. Luxury Unfiltered: Luxury brands and clients no longer speak the same language
  6. Luxury Daily Awards 2022: LVMH, Saks, Vogue, Bain and Bernard Arnault
  7. PPR's brand makeover as Kering with owl motif to show new cultural vibe
  8. 2024: The challenge for luxury amid global and regulatory changes
  9. Saks reveals exclusive collaborative capsule with ‘Beetlejuice Beetlejuice’
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