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News briefs

Longchamp, Louis Vuitton, Bang & Olufsen and Karl Lagerfeld – News briefs

October 3, 2013

 

Today in luxury marketing:

Longchamp outpaces Vuitton by sticking to value-for-money luxury
Longchamp, the French company known for its folding nylon Le Pliage handbags, is benefiting from a lull in luxury demand, per Bloomberg.

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