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Longchamp infuses handbag with personality in social film

September 24, 2015

Alexa Chung sporting a Pénélope tote in Longchamp's fall/winter 2015 ad campaign Alexa Chung sporting a Pénélope tote in Longchamp's fall/winter 2015 ad campaign

 

By Staff reports

French leather goods maker Longchamp is showing off the style details of its Pénélope handbag with a short film that personifies the tote.

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  1. Authentic announces Barneys New York Residences in Tulum
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  3. Louis Vuitton goes big with temporary NYC store
  4. Dior goes for gold with flashy J'adore campaign
  5. Alexandre Arnault named CEO of wines, spirits division at LVMH
  6. Vestiaire Collective partners with influencers to combat fast fashion
  7. Luxury goes local: How luxury brands are winning over audiences by going hyperlocal
  8. Saks Global, Authentic Brands Group band together for joint luxury venture
  9. Luxury’s new direction as markets and consumers evolve
  10. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
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