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Dec. 21, 2024
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Apparel and accessories

Longchamp, eyeing Gen Z market, joins TikTok

October 25, 2022

The twin Guess Girls, Sarah and Sabrina, are social media darlings tapped by Longchamp to herald its debut on TikTok. Image credit: Longchamp The twin Guess Girls, Sarah and Sabrina, are social media darlings tapped by Longchamp to herald its debut on TikTok. Image credit: Longchamp

 

By Luxury Daily News Service

French leather goods brand Longchamp has joined a bevy of high-end marques enticed by the potential of video-share platform TikTok to open doors to younger consumers.

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  1. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
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  3. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  4. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  5. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  6. The RealReal opens retail location in Houston
  7. BMW models top luxury auto shopper poll, Tesla slides
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  9. Leading with pedigree, Range Rover promotes plug-in SUV
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