Marketing
October 25, 2019
British luxury is making
a U.S. push this week. Image credit: Lock & Co Hatters
By Sarah Jones
NEW YORK – Opportunities abound for British brands across the pond in the U.S., but the challenge for market entry revolves around being selective and finding the right retail placements.
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","iv":"4758c3b6dfeb0ab9ad3a7ccef827e3c8","s":"af30521a75c3bb02"}
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