Marketing
February 16, 2023
Brands still understand the importance of influence, with 68 percent planning to increase influencer marketing budgets in 2023. Image credit: Aspire
By Amirah Keaton
Known to hold higher engagement rates, nearly 70 percent of marketers today are now opting to work with smaller creators, per a new report.
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","iv":"b1efd1cf370b96a569bb8fbc78d41cc0","s":"961e364ebef59606"}
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