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Marketing

Long-term creator partnerships key in 2023: report

February 16, 2023

Influencer marketing platform Aspire’s latest study shows that brands still understand the importance of influence, with 68 percent planning to increase influencer marketing budgets in 2023. Image credit: Aspire Brands still understand the importance of influence, with 68 percent planning to increase influencer marketing budgets in 2023. Image credit: Aspire

 

Known to hold higher engagement rates, nearly 70 percent of marketers today are now opting to work with smaller creators, per a new report.

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