Marketing
February 16, 2023
Brands still understand the importance of influence, with 68 percent planning to increase influencer marketing budgets in 2023. Image credit: Aspire
By Amirah Keaton
Known to hold higher engagement rates, nearly 70 percent of marketers today are now opting to work with smaller creators, per a new report.
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","iv":"af02f03480c1029ae9578f23df285804","s":"7544776a00027b04"}
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