Marketing
February 16, 2023
Brands still understand the importance of influence, with 68 percent planning to increase influencer marketing budgets in 2023. Image credit: Aspire
By Amirah Keaton
Known to hold higher engagement rates, nearly 70 percent of marketers today are now opting to work with smaller creators, per a new report.
{"ct":"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","iv":"2757e75979395e31ab550e821ffe09cb","s":"740d105721a4b35c"}
Share your thoughts. Click here