Research
October 4, 2024
Walpole's State of London Luxury 2024 report includes an analysis of how brands stand to benefit from guests' connections to the city’s strong cultural landscape. Image credit: Walpole
By Amirah Keaton
A new report from British luxury trade association Walpole shares that 95 percent of luxury labels recognize that an association with art and culture is vital to the health of their brand identity.
{"ct":"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","iv":"65f06df340b18875d3f78997313e77d3","s":"298ca3ff63c64ff7"}
Share your thoughts. Click here