Research
October 4, 2024
Walpole's State of London Luxury 2024 report includes an analysis of how brands stand to benefit from guests' connections to the city’s strong cultural landscape. Image credit: Walpole
By Amirah Keaton
A new report from British luxury trade association Walpole shares that 95 percent of luxury labels recognize that an association with art and culture is vital to the health of their brand identity.
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","iv":"9ec70ae4a3bedb2b08b1a6482cc929ac","s":"2401e6dc20b2e9cd"}
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