Research
October 4, 2024
Walpole's State of London Luxury 2024 report includes an analysis of how brands stand to benefit from guests' connections to the city’s strong cultural landscape. Image credit: Walpole
By Amirah Keaton
A new report from British luxury trade association Walpole shares that 95 percent of luxury labels recognize that an association with art and culture is vital to the health of their brand identity.
{"ct":"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","iv":"3b16bc137a4d25f8e7951d091a68bb46","s":"4c2ffc45093f3f54"}
Share your thoughts. Click here