NEW YORK – A L'Occitane en Provence executive at the ad:tech New York 2012 conference last week said that through prompting users to socially sign-into its ecommerce site with their Facebook account, the brand is tailoring the experience to drive revenue.
{"ct":"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","iv":"96dd9e8e80bafad5b7b8c4976a5b80b3","s":"e64470e2acd39d14"}