Research
February 10, 2016
Still from Louis Vuitton mcommerce film
By Sarah Jones
A consumer’s mobile device heavily influences her purchasing decisions, with three-quarters of shoppers using their phones to browse, research or buy when in-store, according to Boston Retail Partners.
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","iv":"52fc87c4fe3dbc6e591a49745941b99e","s":"c5dd0b75c2b12c4f"}
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