Research
February 10, 2016
Still from Louis Vuitton mcommerce film
By Sarah Jones
A consumer’s mobile device heavily influences her purchasing decisions, with three-quarters of shoppers using their phones to browse, research or buy when in-store, according to Boston Retail Partners.
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","iv":"30c01af19088885cb1e737ae5eaa7ad7","s":"99669e0307b41f46"}
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