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Mobile

Location-based mobile ads deliver high-end experience for luxury marketers

September 28, 2012

 

By Rachel Lamb

Location-based mobile ads allow luxury marketers to deliver a highly-personalized, geo-targeted experience for consumers, effectively giving them a high-end environment that correlates with the luxury brand image.

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  1. Kering salutes decade of Women in Motion with equality progress report
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  4. Japan's ZOZO to acquire Lyst in $154M deal
  5. Follow @LuxuryDaily for the latest in luxury news
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  7. Diptyque CEO on pop-ups, expansion and state of the fragrance market
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