Mobile
September 28, 2012
By Rachel Lamb
Location-based mobile ads allow luxury marketers to deliver a highly-personalized, geo-targeted experience for consumers, effectively giving them a high-end environment that correlates with the luxury brand image.
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","iv":"825be525c61544c96d8a789323d91132","s":"835d0f68ccfb2d93"}
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