Mobile
September 28, 2012
By Rachel Lamb
Location-based mobile ads allow luxury marketers to deliver a highly-personalized, geo-targeted experience for consumers, effectively giving them a high-end environment that correlates with the luxury brand image.
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","iv":"435c38d77ce8d982f0a68fd989521cf2","s":"30277ea1ba6f79c9"}
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