Mobile
November 23, 2011
By Kayla Hutzler
Location-based mobile advertisements and SMS messages are an effective way to increase brand awareness and drive consumers into bricks-and-mortar stores this holiday season.
{"ct":"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","iv":"a782139cee77ef6b587654966af9d727","s":"77afef149714b81e"}
Share your thoughts. Click here