Mobile
September 14, 2012
By Rachel Lamb
NEW YORK – Millennial Media's top exec at the Mobile Marketing Summit: Holiday Focus 2012 conference said that location-based marketing is a tactic unique to mobile that allows marketers to understand the shopping habits of consumers and track them in action.
{"ct":"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","iv":"7710d0392bab4b5753fce89291cf77b6","s":"746504915bb5460e"}
Share your thoughts. Click here