Mobile
September 14, 2012
By Rachel Lamb
NEW YORK – Millennial Media's top exec at the Mobile Marketing Summit: Holiday Focus 2012 conference said that location-based marketing is a tactic unique to mobile that allows marketers to understand the shopping habits of consumers and track them in action.
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","iv":"957d009580760a77117179e144472f0e","s":"14497840608e5ddb"}
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