Research
September 18, 2015
Neiman Marcus ecommerce site
By Forrest Cardamenis
Global heterogeneity presents many obstacles for brands looking to maximize their share through localization efforts, according to a new report from L2.
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","iv":"1467ae3b34ff68bdd6c903fc8bd1ee7c","s":"075a7908a44d3d6b"}
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