Research
September 18, 2015
Neiman Marcus ecommerce site
By Forrest Cardamenis
Global heterogeneity presents many obstacles for brands looking to maximize their share through localization efforts, according to a new report from L2.
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dzxuulS1iJpyyDk\/PlOSc6NLDUw+LLYMx\/y615BbgDeOMtvjIEmBIAvQVq0H9VQBx3WeHtWwIZeNMZUrxdf8FFI4HvWxm5WUfMCrO7KFhEGKOS86yGW+nDMpV2kgA+4E1\/Z5hmveJd8Wqtk0t2wj3VBPtJWi3iRaeXEXHn+MTUsGpynpoixHWXgkoen+oSY9i4Y\/KAEAPedtShX+V4+TVaRqOYLCRm13nNPJwIUHUS2Xh6TwFoW6YEQy701SMGLeK\/sWV9UP0p5WJXuzMxyyxAN0CSuDC+gWUFPO\/phPd2MoT9WYJftIk7A1fI9NrUvJNM8UOocgfJHkPVnizlMeJyZRo9rMobg17TSIOh8WcCk3GE11LyRSAHJjGg5HVwQHt2bW9kaghxyFLgeZz1wZ3X1aqaTjFx1KBDRby5RP0Strdo7rBz771gMXvXxiOZxXo8h7\/scogl1uy7D1519ZTQ35llHnaYQywxzPlVzhaVe2eJeIHFS2Qnv0i7fdgnPZIkkMuxCxXTfx+NbfH+xDs2\/kwmzF\/hyZ+tzcJoM1HgYhkslSpLmpL4qEnY8LrnnQuJnaaZ2JusQTaueH25oWHri44aimRlGHmvW9s\/T3DGDGeZWvdzN8IFIfJ15oZFyoQuCPLHHXgnZM\/CtBogL7\/p5PSCrIHTUR8q4E4XwUf2UXiNrXS\/g0LrDEgXugEVGQJgyEcF6bfJnaw5ofoj6Lh9z0KvRzLcIDuHYHARKSxUoZxTD2C2ZYbTO+0hKRosefzB440hBqLHdM0Fn6R2w8reKN8VslpZ7Ie86bxdBGQ1QqbEu\/aCcNNpmMDsjo0yKpQ1n\/Z0YBPnyhv4I2uFUxYmTrY\/3XyPgzUBC4XGPLrJOr8kuKG\/p5pCrDjh07sRECRAegHsK8bdO8LQlmzBmLQ3xxF1Nofp8xNi9PHAWnNVZhJywPGIFiLY7eKwEAwWuRrIVCoEgbc5C5OEDTK01IKuq49bw\/jl58KgXn3HzJok6XZqYNAee1G\/t3wCl4dRS7ibcVo00gHU8UnTJV8+uo7GZzjI9nU07aCfz5EC4LVhmiw+q8mpD+ka4F3W4p41pCDkexMjS\/xK45NIz0bQY\/00097qfrO\/j+\/fMz7kCKmQfw2LW13BcpfhJU9pdqSEr+ZOD34E4o+\/TGalttip\/7mhVzHDzYqfGRiU8E6a8\/za\/UxUuwiCFHEwbJZa+wIdVHvL5+jrQGuXsx1x07Wk62VIeA\/5eSrzrdvmPTwSPzdgaiNVxMQeq2QGeLx7Q3OPSAjOn7kFb+7cRmEyT+UGN+M+dC0V\/Lt5Qg1XOYej1btqEhLXwfCeDz8a+9jZ9g\/Mx16mvDCGNNdqIUqi8G8KsY2bUEylrA97e6UtZWmscDj1M+Nb0wgWkJK68ic3iE6HWqS22zPP359l\/mMeO0cidOKkgZNexgBX+VkVTLZMX1aXHUpHVUNIXzIra\/1QNTdY\/LqyKtNNfnCeYsgh2uvhxStNAuymLUuzJO9VZJ\/HoOUiMGVURVEOwAVpVHXtJrO+\/l2\/n7HRZUGoW8ClzEH2x0VTH\/dd20a5CAW9zXpE94\/FYWkJ3Iyb7vb7j\/99X\/TSOlKNfSXElQXYw0HVFbpd2usNBQeTC9IfwSTX8dduQUjzuN1umk1p0k3TiVehoHNAeFIeg0JYnWNJ8hJW91CmFr4eJ9MPRRx4lsNjOX8qbeqflFprzlp4hhRQo3l++HZLSUefh2IYLMBvRSCKfGtMRPw6eqCSDjDrKHrwTjsij9ZvBC7ULriaEFlFB4plxK04lAnoDy6DxwgckD2mf7QlpbFa1hGQo\/IopSaMRGBTF9hgQ9\/FD20N1QvO2101ydtPY6+8S2mgz1GIacx3ufgkp1xp6BQS9hJiWTwf13PG+Ac+bDYwRslzddW+oh+3CvuoLNTGum3KLtUQpRam0tyfcYEMn6EbRDYotcjHtjKpA2Z2DLfRzKX0kxN81zYIwNo845UYWxv0y0QA0LRvQdYw6wjraHVEFqNyw1n+alExe9tXjPnrYFo7c1tSWnl\/u0AJ524tlvDwjRh+lqCwebyqz7JW3P4BoDBmnMD04Mj2ipM4zJzRtNP2YxAtnpJEKhe+gBAOsNWq+h63oqNG9Ds3YMCKSgB5GuPAYhVWTNs7CXOxHnSVoAMOF981wTQv6EtyJfl7ponrj3sN2Pb3idfpijWK9jrTcItUvAkMMsJJT1EOC98++GdQGuleYj+a7Ra8U5tIKoBzW1ruDCu4CG0OV7XOLi6nDk3rVtdHtP8IYjWH2n4i3gGvVTNq9tbu6Bc2evn4CTLlGRmYH9Ftm7Oz6t214rvU\/HSo6dUXvVM10yeKr+uz77VLWB81gfNdG0Qx16HOp\/8GyKaYjvDOJn59P\/cIcq\/0VKaIzszp5vCbTWsdTpLTjwnFBn0Mx+\/RZd4latBo9kwHMiQqpge1fBHbBfWZwkQ4ibM89A5VA6LucfHm\/D\/hCuMwBG6vSH7khh5Mt4Qwe7BvPALDw25sJgzfwmFMlleoP1C1PZcyx95kGQYvqS+ZWs+7YyoeNo\/FrupEncOX6z3hkG+ZfTJm3r5xVpu6T4CZ94xF1JBSXT9uEkF38ME9qwmulxN+hHcAIiZMq\/kK9Lz3+RkdG2UkOfCdENpIs377TWZznWsT2iqA4EAFgl03WJk4Dmz\/tL3zdaBdILYisJcKemf87ncW8zShG1yRKxKKkGVj9lywFDOvXnyAEj9pvkxIQ6Y535edV68jl497P80QPsaMvM0ZvDc4+GPR0guGRA8SXr275mMRBvJYFuGv4ruLken8fbwwQXPg0wFM729U9GFd40Mj86OF5oU1HMHZOR4FIF3w+Q+vgh8RiBCk3Q5u89j2ekfJ9KVtv33fyrI8X5egCnTDayfk6mQQVLvdA0+SkycWH+VrigEQEymJ\/dmpk7TW2y\/Ti002m4IfCn7VO\/CW6ENSfMEIlmeopqg1QuvW2qTFop2g9\/0G92Oum4okxntideW2CRSI32E2YiKbv66jZQ6e0rBo8zAXnxuhZwrIs0LTs9hUgzvB0icpoy3ojuBViV5ka8VkOUNUHTNgawcHNy3Je3cOqcdr2HdKWLYyiHsQEc3jn7CpM0\/i3WwKGbHHnwNyWlj1Xo7wjIuqlslZzucWmyyNwZhOqAEQ8y3Yuc6pfWfAnUgst\/udl+dglnVMa6Cz14LANOG5JeK7MuSgBpzyPV3gGMlgYVpSW+ybzkFX\/IB6zkEP1l9CM7VfADs\/q2+DxBx1vwRhe77tssz9bOkuJ9bkY4WknWvgdBCjTq8bJt8iokLl2K2f1MuxhMDvOn+PfFtaCmN0673t4ZZst47Zgnk+RVKpl7W8nw1CbYj7PADTPAUnmbATdhqgZQOV7BTOJ\/sr7M42b\/0X7JXve8AVq5iz5OjWu09qW0TBAmgIfpovZ2ZOrXWVsebDR0t\/wVY07iYoPdU+dtM1+PxZgoqEeEIds0MJveRQw2BJMFsmyylnU\/cl5jgwSsOioxn2AzQ9n6nB0Rru7VdOBoEgcikOaFtQvPNArcCSh6qXMNhJ3TiW0WvlUhBuU6O1l6jUySCEl5jD87ZBGvIlnC8t8pwP\/dPhFT2CK2h4m+QccTHWzgWU8iOu4IYqWIPQ776Wy\/CdjH2ll04sO5koPiBuLOpondiO7BLn+xHTqpS+AXMttlAzoNuHGii3Ug6e0f2qm0paY2y1zBCs1gLBiIHBl2TfE2MLwDteV63QrrFY\/9UIbyhcFjCxsCEYF+aiTaE7OgD4eEwdyNpu7deHFfSx6KX\/CLuzSWpEO0AZjySKWlDyS+HzywUE2Cie\/yVJdWN4BYz0Z\/0j5KkCF0h4yMriQHXozMlPqV4c1NisM59iByiPE5RxNTyX5fP3Ai4VRYfgbOdyU+GusrG56zeVfgmoMPJFHtUuaviF9zfIVPCuqHsM6mVfmqViVykmaVsWNyoE4rMB9RYfDSc\/r3XtRilrwiLQev+bVTXRyARIi9na2uE5aLYSIkzPudg+PwshV4krxOsuA0\/dydpi0Oz\/ZgOEigj6OGe4c0aIDANbGSTsLf9+Hf0lZftICnVzm2Pv5wdzDo5Q2QC+xITLZBd1yqr9Xfo4nwQY3\/pCQGAAikWtAgYJAv3bdwQ3mfqIhE+tbLLDOd7KWC77Q7ZcFXOY+fmcPx9o7l8OX5o6stEP2C9uHQNVDvdLbt\/H\/B9gDxRNxYRCSYc1pG4tvjf1ZiEQ4pU9aFY8yhvSoN58k2y5b9gB6xU65O5b9xwQywxIrpVe6ARRK+3vXYP6Nr6+Gm5BinIalkp7hoNaHFG85y32Phz+4hi+sLarOSoozxkTPH8L8dUEBDGXO14VC1dStEXJshILBBnQlOkHog0kBk1PL\/Ga9AmxBicftJO3u4uUPfREDmFeEbUW7drrxKzRRBvAkQ1kld9qXafNuYNmwUuKAv4FkBC4zrNAAXph+ouw6iFmUTSVtaBuf2uLcmBQk68eaBKczH6bMym\/di5WlyyzcB\/mYhsHn6vFb7MMhX2HI+xFGB7NXUsoDiyrUOcmaVPfftASa3CAHs8pqW\/561+0m9Nr+lVm0kjNnERaaUWtguWT4J0cJryM2m8Ri+eeVXR68415WrNNa8Zz5A0IdHfA9pPvO0bJAwdQO5RAqDgcCPc1c39sbMMc3wjkuVV+2Ajeb\/PJVt+SgaVSqZt\/hPj7TR4iaFA1PEIRXkD8DwxGafgzi1D5DBGKvA4bVeef1lyK61mX9yov3vEZgmoEAUPM0pzXsn0YuUcTfWqrn21huMcxuz6FWqz4zWBIf3XY1\/s6nAw0iDgXi\/cMGstVEXn+RV5EH\/6AweJH4NHFGMtdyiJ+tDTNKxKTg+8O7ACZzUziYkW7pl\/m\/L28IXRQcxoGyJTqHQXh7woQ01A0va\/jmOvMYeYWlR7k+LDLUe6DyOVlyxEKyHcD+GQmqu1+06foIJbtW4dWN21ebgyKufF1vU\/50K\/RIbPTGdAdPn+goxSKYud9sZWoPHd7+llOT\/MhGX\/bL7GvtbStrSjTcOqPaPbsxpT8hAt5USu8\/CY2k6gL+ONxY2hSDSVi24\/kUmKR7teM7\/F1GKX6MvIxyQS31XakV18KEqvsnBtM2Zhm2AvVVBFFG4kkHJDUDWFSMxSH8ytSLNm2Qtiy2zgDBjiY\/0LQj1c+siCd+6o4EA8\/SgmX+wkhETGEl5KVHCgbd0dk0gW4wlJLAuQvcAVBgw0CxIhimS6oYkaCBW9jqLX9iKtkbqfgoNELrPMqxm9w7k3Qm0IZE56Gfv9mI\/1jQl6T7XtbH+ymmLVs3maS\/oHDQcShIxohvHivUdvhycGvvSqq10uNvvp7oyxZqCcEHVuPJ49SUq\/mZYrtsWiqOtWl6Qnx5Dh6k1ekMDgGOW6T14RA6YuVXAj5q+cexHXcm+4uXEAdJrOlYVwIG6EP3hGnMFFN1cZYRhy8LrwX7ymYT+2aZoK5pUf4qEty0g7KE017C+o2PtbiIFO83T5cDBUQ+o33tqXVF5uQGrovyoaT9QEr\/CVyUIc\/+z2mgFc32SnCVNQY3I4eBqv9XyGoClsiTTBmf5B13iQmXWTnNZ0bOY1yxqm6SoElgH\/bTV+N\/MOWcyyL9gJLsg2Eph+3CAF1W4+RfR5X31IR9LQgK1Z2f1+uKSieJN977ScuNWW9i8nIjr32IlGdNlTKeN5w7\/exayJGDenD\/BNN+rTxHQGseCZ5ThKZtWWEyifMug+LoD69wRBPDxl+RcTFIuoBjlGvY\/gw1gfeKAEbe\/AFAqLBQ8EIahsLo35in3DwXrkiBhWXxPudRue6JYoO465JkguG\/W1QsOvLrWflCTwHgRAKH8ewZWGfugl9Qi5MRKIA3rfm5be8wEZVitYqj6KfHBpgNFW+eQZRGgA7+rip1VkuQKpxuo4XHfDQcmdn\/UVJiSf0P2szEOet1iY9ln2f3uhozsiGuNu2slud+WeUeruTXjRtB2F4OrPXNF1VZsxwh8GfFQ==","iv":"36a2bb8c503d3b580e4ca2a63b1ebb66","s":"a4bc35a764479090"}
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