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Apparel and accessories

Localization key to reaching digitally advanced, well-educated Middle Easterners

July 27, 2016

Dolce & Gabbana Abaya collection, fall/winter 2016-17 Dolce & Gabbana Abaya collection, fall/winter 2016-17

 

By Sarah Jones

High-spending Middle Eastern clientele hold a large growth potential for Western brands, provided marketers do their due diligence in getting to know these consumers and their cultures, according to a report from Fashionbi.

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  1. BMW sets record with funds raised for education at playoff event
  2. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  3. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  4. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  5. Vera Wang sells IP to brand management firm WHP Global
  6. Meta drops price on paid subscription tier in EU
  7. MGallery Collection wins Grand Prize for luxury tourism
  8. Tiffany & Co., Sotheby’s team up on auction, pop-up experience
  9. Quarterly sales down at Versace, Jimmy Choo
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