Marketing
November 15, 2022
Luxury brands need to embrace individualism to connect with younger consumers, whether it is collaborating with local artists or taking bold social stances. Image credit: Miu Miu
{"ct":"sf5EeT5IJPbC4oqQxwToJt\/C0iUNg2UPCnG2hVDlY6BBndIHl56lMaLWZ3tvBsSqopIhuP59+OqIwfGo9c2HhikWnD5KtyE\/IkbdoR7Xs64U8F8wShy7+SYRjV8Fg+5VTcyGJqaMNdq8N\/L1rZc7ZJ\/eqdtFUYd5gWYFeO+PrE9tbpz0h8pS9F3sa9dxeKlMz1eFYtB9qBIrM7sGvnDZ4rZIqHN\/B\/cQRlqL62s5Ep6EJyfsHwjqAoztHWXbvtf9o4RJPbzhM\/zpzq9F80jXWAThgZ7wY0pm7fEcItNFxbdXk4Ulu\/iwhOe7PFtdGEX1goP3jr2lwIV9IehKPJwlfY8hoOpm\/3BM4h1xun\/Qf6y7E9GymvL1rHDtK4FW8gQ11xSBkLqnGP4HqR8BglqZOH5qI11lVO3lNzfB0o4MQYuxp96fBKmiD04Dywmnnfh0xVZhIcKHfMNXXMBJrHhRDlWV58iQ0+y+2b\/RBbMMd72C217hzJoLh\/1gpD7LR6p8NTeL2Fv96zOYaDSttKVHEFp9ZdHCPX9h5VLdtV4cSsOBoUbQNIxkhdsxlrz3oKzWUUzBh\/TrmnRKB7xGASDa6TYOfH8DtBPc7zU5QIflSILgKW2DatEJHMXrCcfy6UmsAYIlVEYwKkwDQSAC8LltbauPFI827J+jXZ3Jtymji2k5klqu2TErjHiEIAMOv4mQHRVaPxqUBuXPENU0qy+OUjBtHjj2lsAN2lXFv7AWZeMbgcPuJg7KNYMQnFzBBIeW8ow0dri4fr\/6OoAFIFROhSCYIjIwcQH6LMpdxFbYntbjYYifqA3joOdqXFHAYMwqKm+iPU0z8UU4M4Eq4P8JEaf\/oQPejJKcbAz63+PMOcCEGWirEqppOVE3cd\/dskrL1AfcxhW5XpGP2Oy\/etQsBXXdr1G9VIgxLBHWQvMfF8pUR7ayOpdnxqTH4ASBONeKA5X0NvXZMtETD+8ctNEXzm2A7U80fIqtTmeaEckPZB0myz6DRtugCyCk7MltYiaaVMYfhNFH\/958Zo3+p\/VxUYeoScX6rCWhi3fw7FQS7vcwuJ\/QWLNw2TGumUpUpQetPqP+z10CkFPy1BWJ\/7kCZU6jBC6aUC1bm36b+b+gbnli9ll5EnTZ\/CKMwrEzgIlqvQrFOvoWdV55cPZo18QHEKdigZfLgWX5PLCTfpSxxE2w2WhsRTlcXpp5pQgu3W\/+F3PTF8Yns7rvDnIiP+PtjdE03dEvK+OodkKYam+YZij5bmOhdvb1YJWx6fgZz4xHFDoGCz302wnuGMgi8+hnI1inirwuh4iFa2Tr5Rqe\/Zxgmc8U3bw9g0OJfiqn0mfH9RwlA9DXVl4CUktnJUNqwLGBp17Qn\/5sC77xgq0oI\/aqWEn9DV7KxXGt+icA0fSJOTNJtF9D+KPWXc2M6\/axiwYoc0UDPiFBFCYNw+e97AofTyOv+SZgL2gFVFhmBCLe6W6MXwCdIjIiRkSYjdRH0nYG9+4FxVc3\/FCxNzqxRvadD5AblyHGyf6TbWDWAHtCNMCWu2EzR4jxFdKgN7\/70EtN2Fx32YCFOFvCV7+LAgDewntuK5aO\/fuHyOMUGWN99Xh4122j2J9gKFEGaZrLDSRJ6Qf9Oi2qxGPe3XN9X4g6Z290g+722sTSYGR4lvpqorrlUVCDwNOuSwy+P\/d5OI6F2jOLwVzQd85BVwuR9WfWIx\/U1tcyMPBZR5kVN+ndcw6\/Fu\/YHYJHqkL3MXLFDoQDM0MA\/ygwO7Grp4zkNuazQHDuCjgV5ZtIeXisgyig8WZ26vtod9G9gf4hbHuDbJ0oDo1lO+W\/IPIdeNsUcin1rYEiLS4FeGAogMydShJg0Z6dL2XN7mir8wJvjiB78SRgbJhGD4WZZ1CmV\/K38BS65CKu+vJqusj1Eb5fXZbPgTbvQQlVgjYM5U4zlY4EmK2JtDnnehwW7BNNu1C+9LgkV3bsMD8MQKo38FLYNkiKr5HhUC0faol93d7gRuasLpeo5oQdIdnnRU\/DNpE9GUQPRTydNU\/M0rDtCyMIMPhJ7sCeE77JYVPHCOCGFyJvDz4UPwTGRfoEPuQ1eMAYjQBCX1zrTNccg16pDSb2JEdAdbh3ys9gJ6n+O6iH9sjTCpLTKf+b9dSTZagSsxSAnNVMpiVc71fEH5rPPo8iSjmFLdCfBXy6F5pQLVcVxuyIR7Bcx2ESjDgx\/2FnTtIJrQ1VZZXepmdLTP2D2bCMGWeemVObZN2MDS4gjzdq8CdD3DGalqX5UzZT1lS8XnasFJ+qE9k56zfD7XATNoanWb5fXOHFPoyudaDM1cFfSmzoNJrQd5wkfVcMMd\/nZq6jUgpuCA383utYdnl7ADtr7K4MZ5wYfgF3UD7vXqOuB5\/2kw7sFsQpPYlL\/nbCdPrb7myOLGnAeHWdc1Iw3613MReZRUFkFCFdms1JgjkpeLZNsg+2C2AVN1lFUNJyFeBucMPU1qqLwPTERaImggGqxDDJZHaRhKO70aP+mtjPJo1c0POMCfJPysFDTSb1FVPTXTrD\/SLTCLhkXdqiDs2d\/qArykWP8\/U8by4tD9zuG2j0lJIpSJbNiD82USm3rTpeNCFBmiM6yNBYeBPgWNPX2Jz8AT0EVFfYXV0tH2Ww1RF6871wck5HI5pdmbaxGwz5XNUj5XSlZmBr8dwXZWtn9CqjuBrA04ti8VUbxXpOpaVZDVDu+HOOxgiztiG4dHD2oNqKsJpJaZ7IhRhPkdyf4WwrlmTzbpBnK+uetd2xF46MQqAk39vPjaTY1UwSpi+EUjj7YEqFBlNpn\/C\/ZWUFpI\/jPBsEyIIiFCiTkLJXC\/GnO4EUuCCwviLYteVlm7qVosFT7kkaq09z11YnvvfRuR6KMfF9bvkt+DAI1Qt52Od6e9lOeCjfIEr+qAnuIM3vMz59OPetC7TiCF4uw+9oMO8NDVFZreEwxjCjaSk0yr6N6Q4X0Z\/6127KVdEiUk88LvFUy9O4s5hMZA9voYbW37Kbtv\/EAsM46XQEiPZmqLFZNE0jWNdxbqMcHBQF800dY8TtRLgBcjetB\/hv9VQ5qu7oOtW2T99eSFpCe0xipLfkwuNloDYMIuPBru3keGH+1Ljl+TYKYUg5Ybe3WCdRNEaJ5FAIHbxKF1QpoJmRnqBmjYutyBx5cEB+hNKfl0oaoC\/lw6jDgp0JFpdhU+bAlq7UFKICmeqNE\/14Ddip+wJ3cbp8RSyKAd2ZxgMpL8z6fM8L63Y2vHdSTxihHlVgX26gyuzT00aFwXXEBaVuAF9cM9BjORCbW5gxWQJNDzguvI95f72BQycYzbbhTjLTYVXtySA0C80j0I7YK\/UPIv7jfyDaFuj1dDWAd8ssw3py3aXGoM9axDnK+Q7GMxe\/kEFkXJoWCg3WatRkm+2WgMl9dw7XcuMoqYQ103NYaEJYWnxmKm6DnIVkkSt98oWWi5o0tsvQgsMEMSc9OcNmC5pgliRLOfEeN33IdMgR698rP\/UgAATZ17jf2k7WlIeGKoUxRtlA8+nXKzFPstXmrpGxAx8xZbwed9Yhjs4XvzLZ7kftxjbZHAKJerTlyyDDZBGS6XOT4elUoGyxyYhOzA8wcXVSWvapQv4DKKo7G7kBgyktCJNnSIPWJxOfJT2t5aJp5pn2c9ReTkwLgJCxUSIn0\/5UTTXdZEER99BPoq7sMmc3wJXVI\/2C+\/uGNexTzLII9U+efVgWBf4xsn3WE8RJnY9Yp5+veV8rdywh1SvgqTGs037Pm9+22k1bCM4C2Y+gErhyqpdumjR1VfY0XS20j4vkks7yzcAIpsy8hzqW9Z1t1mvmaZzLHh0dHCIA7t7vNO0R0rHvxaLKKC6pjPVMuCshqSMvcCrMMFx9AUHbvIzSB2K8p0CIX+METwupqqWFzJFXMM9YkmNHh10hKnUKYGCdws3X6JiVc4eYVoQa79Ln8hiqMloz1nAvg3F8NZp8bGh4UrPIn8Pia0x9TROHl6zLZ2qXFpAl6\/bPbOJaF4ko8klP\/bfjWZaAhcn4jv4VSHNGWBX2sIGvb\/Ri363u5lNqrNVHSXS5jTtVSrqZgnQbVr26b5FWXZRChvPHHLJJ5D8MhF4mrO7urV+H5yaGQDrzYIoRyJpjn1Ewehcuqt16nEkb6Q\/lKDHM2QSWuG8YGaBLyV1NI4ci8l0KcaQgJZnnuyWh4IjtjTy1j8dSyoxqIeLvrTdwB\/Fq3ZO5T4jsH1M44k0NRII9\/nCRT2G4j5McKe89IekvddYVeSrr82Xmk4LzDyydVCk\/6O6O2Qk1S8C1Y2X2HVCsAyFmobkWrVyOoo0s6BRo1rmFeDoYpza\/lFs14djXOP5wg1ebgR504LCarij0iDBGfjJt\/CNERao4mhEZeVoMSDdeE4qC1XTF+nHoXymyOPfCy6FxKWiWUx051YME03zaWslBtzDJEaLeaHSXoR7wcwJKoTbk3k6sVax4P\/aQpHjZPcu9Ib9bmgxRoL5jeQ6FTo6OEZ0e7SVpEEhIu8TCcWgO9WiiggTBoOq7IN4Xe7f0SZ1LLUmi4VI2bfGa+LpArMgGQ52ZODPQwNn\/O7iJCFRNLVJN514eWMaxOUinZvqxf4H9MxD7zrku90ZTB4QgnrM2r7lMrd9xywZ21n9lwMQwAlDcv0qSB4FyOaecCp8f9VamGoaYxtZV7zQlzlMjdeDMif+cIppvqCOqe9F7KOxcAQDo92Yfa0cu97kJ6BMmZ0+TryTe+9o1Q5KJ60DDbnCDoZO6ezNbVsUVmnOyDOcCYAcnFksSSOnuV1txbD2GnAFx0AB1JpdbLrV2ROzMk5LmcyuDKUh\/M8L1Brzqndxuiu4kEClwCaK\/D98QuIgdAaJv3QLzaBuTBWCC2IaMkdroyZVAaEOMHH4lcAYmBZkKKsSDSc9trKEbQX8UTk27pXLl5J4HRZxrI6WzqI1G0+BJQxnjYHEKjqdcpb\/f0lGJXzhw4BxuLCKuz2QT\/HxOmCcxlCCmYqqgEh53KZysKLLVMXkcKky6g1AeAkZ6uumERxp57Adel66cDXzW\/LscooW2OmJCLYBUPw+7KG52cRC4KjKnFUBn3HK50EzUKLBgY5DnP5S\/ypMMuZgk9VQ3Qe8bWAZcVJjuWOLWYHkgnJPiIAC52pskGuyWsnkoV+0Mo6wGMPUIzdYgcDHIDvcl1VA3xfksTSDuHFrdWrFhrRA9my01isidZ602\/1iaz6WBamwEROPorJB8WW96vDQVkSSl59bOkpxJOk07RB2N\/LFrFABcXHeu\/puHa9x1tR5mAfhdaKlvZOzoGS36GffHM++ZthaA6bHnodTpbDMegmGV3DWo7AnwGeOvbwwQUfk49BfZ6bBChnSAXHsstTxlps6QxZIM+ELlbxrF6mHHgKIbPx3FENzlhHo4vTAFmXmSAOwuWgjlRSvawgo58YJHQ9ffBelATu0GLaCzOHObpBHqIhUZZZJZrzvHkoFTTZR1V5okRPeHiVYlSxG7gM9TtwxJFsrwD7VX9QdRMOBzoQOlVcHIEbtb9urSK9kNnetqsCqtF9SOJ1rv6l++fo2RSO3jxfiveH+gpxf2cvrYlfCwpEfhplJERbvVqB4QBbUTsnPpSpl4DfmvNM0K3rXUdSGvV6fpFjY6qsBGQGC0YLUS8N1zvVPoAXrw++HV\/bP2o4kbp0CArUi3wnaSvQubX9cD30PWdULfjwOFSO3G0kvc3R3QHHUoPX56sn6ysHEa4UHpaM2\/IPSdvN+tTmLDymSmitPAos4kL7wPohfiVgSembn2La9QHUmq3yM7s4WZCCwGnaU6mdZhtHEL870bHN8b4nTKXkaog1y4SK7P\/kmLWDiVHyE+LL3i6w1pDL+cmQnD4hDNMLwDvb9+gf8e99any+ARMfS7BYbEXa5Ksk4chxK35vhbYI9qryMitoNtv0BbnfkDdCpxVLwOWoFW+4fVHcVCy2VR8HXony6Wf4yQDBkFNGoM677jJChneq2+pf8v75O1XKql1gyJBe5r9NbL5tYjmSww8lUUBXJWaKPyEH7YiU6DQBvcESMFg7lNa92B8RU\/Cw7lnGCKSnISr\/Sik2TIznpteBIfVR2XrX8pUw5t\/oynny6tKE4+usPPXtAS+lDx0\/wL9osT3jlKFra8KKSglWMk47kXIVeb3skdXRnCofL+sWThe92X3kWWQEkg72Pd+rvbF8UeV1gEjb\/Oi6SJeztqyQWIjRMJXaYJ2hKSeF0L2zjjXTmPNEhAFD1rkXdTdQigtbFxYMRvfMYqYdK\/DP6BbCH5qoceBA9ZGFMkc\/RonhKpJ+0ZtcxcYAzgYRCZkY4yAC0U3rVJw3xHJUppmW5aNIG6fsxd8V2H+or6oD7kPnyYS0B\/CBAVhtFB4CmVZhwiGYiMtdiqH47yxiKVMHZZdE6ca0HMEuQY41s3to5XMLhfYTn\/UZcg+6xc8HxsH5zfIGZaSqs317lKlhe8r+9cjeLoKJ3BtXFcuuLNPY5hmVSvCp3jIZUFm33f\/9vIugmIClOC7J1Oc\/mhP89as7rJEyv2t5SfgSxruW6hFqNuKy8\/CbV3aXISsIPhnu2zvpO9pJ\/htvG1g35QYdKlnzdG4PKRlJfg95hyMQUVz5iCfCvokXbsKho6FCSai\/FlIAEy9ysWKeMUNUathU2pr9W9s8mV\/TjFTwW0UWcS+XGIFflQ2UAfzul1rajv2ku+qHon\/14ZGsU8Rnq+kwC9HL6CIBHUTceOX7PkdbyKapTHl88Msb2\/OFUHl0ynPmDJhbvqPir61pvnsaDD1rG9uyuo6Az+XCVk24I9hwkT16cw8iLi\/OcCuZpWyLn++l7+fbdaflykZzZ0hHxkHWUz2VMAi0YcuIgLj2re0nYvxSEc0FUL59LosgCWknPVWC5jt9JFcHgEDH0ODJQgvsl+y7QE+4bUNEIOW1Nc7+VvdoHpSr\/URJwffbnoyHIssEcewnvcU5Xf+O2Zo0u2jllqxHSVHuVK5D5b7QG+d4a\/hVwJYw5kfrmsk+1aDN\/mRCDXqxkVmDT6iMXEnY0c9u9yzFhluVDllEpyk0psZr8Vls308ySZHDgofp8xLa5gLt5VVN2TvDHY5IsEqMd1HCkgUbMAhlbeRV8u1CP6l3Q+wWmOn8+O+A597Th46ouatt8KT0y2uVKAAYURS9zZ+7rNyigJ3WKAnkfeOyeltvLOOTgJoPogVm8FskhqQDhUBM9vMW57+T9TlowwaafSteD0KBu+gRrDZqdbv+2NVtaKuLpdwzSdr0GF7PnFwl7+eXPOV93EwKqnmhpTCu8NgvLIWkPXyIqiT9FcF0kEe0Sk6za8iEGbfuBjl4JnPdRnr3oYQwV+PK7U8Nse4JKCltHMSriIiq1EpPg9XKfXW7Ojw+4y4qPncxaHstsPBHKHjXM8fGirK6MkfhwxchZ40\/pz9A9XYZ5pTwAT56f9KEwDSzqlZ9l8MLjMDzXU7nzFQXY+5efMYH0IOdwMEZbp2gNyibUoVD\/8md5NA0pTWMoH9kOIVCo6BlohhtLcCN4KcdKwvSFeRWfgAZmyoz\/RiwCYbSlSdHHPzvwvzaQVdIohtDTSYg\/t96gW4pSwvu8QSF0nbLJwryd067Wk8KWA4RjG8mNxlmYh0sBJx\/Z2ywLUEnAkUUZOR3BmPGaADSuwmRte4GHXL60TLWzwfmZ38tAQQ+6aGQlpKjLHwVeG7fwkp0C\/3bDC9EjdkCBC9Vo1Lteva6ZjCHRCFyFEahpdoaLZKhuZPCGbTzheE+Qz1giBz5nexsim\/pAMqWCOF2ZzTOCQ\/BBkfqWLhEVW0sYOwIJv4WMxNxKB\/mrmi5XypMqx2xKwzJbJpLzePWcHewJBmIbHy6ATzE+Kw0m0ifLg3mMfiqYzt\/eX\/3H1Q+k8dF2Rdi4vGxXiflcXjthnP5cF8cSf1ov50cb\/13iz3ojgjK90c1npgJExZmiY1xDsQgFp6dMbQggqEdv6PXes9wTn0OQHMvdxnh6qnhkj\/+0JVOo+n3YkS08Fi5uDhwXgm4v0+SWx9nTNnUjgytA8WXU75bBdVTFDFz3mUAmSqoC0GZkdPkblFTozv3uRBx6LvUJdhv88tDZsRQJPXT2E0rEzsx+kvHKBWdbrnIHg4PnrjCuuRfyrEi7ndkfTtHv3xPAeaY8\/4wxC8YokHXBrxYTDNE1Bad7i01vrinK4QyjoDWiQTrvE1JOZ+rX3N1cKCOs71hX8yc37vYchVLjKNCQvM6VpFBUKQq0zJR\/3w9mXPwss1RX+JN9QUeiEqCjcmyx2O9pqNsdCU+b2bCiDdRP1ZJ3oru735c6XQjpigrHwYEwq8B4eESUVHVl3ZdQFncOL24apn6sqbfz5QoPZGaNN5VGWVu\/8sRgujZ4Ri25HzaW\/AMSu+SHunrE9xQnu4fi8XedP5qJUJAyiiKHRVCfhSX7esSXfB4C5gYSSLIvzwTobrw4N+h8cN2a5kTk+NJHC5PuXUjfBpTbJ1osv8ylZexcD888mnj++XgHt353n2gscd16YUeTnJeRijwcnc1BBBcuBnRSV2kt5xfygj51UDfs7VNPJ7se37Zbk8KJam6hN59fx7oMe2v35EbXVpPjj7ZZUicy9tWEf4UMhC9VJ\/oNnPWjzSISnTO1RVHY2Xtdf2ktvlaT\/fUPmjTr4eWF6B2bENBxS\/uBxeMBJ1NLRlowAm7RCxCIVPpqhSWny0GQnP+ef2V++nZQrusXXZDxKvc0jvuKLKxlQzcL0QG3EpizeSjKbiW7XMeenroDQtcYovcKjIZoJ11fCqcxY2UO99OLX1uRpWyfXbMu5hqujZlt2ZIQcXhKZ0FwCWPfdM6yZEpPkD\/11LaBuNBPVumpLLvx1vKhsvGN3HiWqgC6HZ3Mdw5f+l61fSD2gGhd6EVv793+nZbp0DlYJbTmYKsOsdF98+nBrFpA7RlmzTJkKNKfEvG5B7+vs+365\/NUN5gtDultolO\/7B3S2F4TGwusUlgNjjjTapvaQZPqycNWNXpYm9trfZc9Bxh3iaZ37mLW3\/iuImf1mnuKQY+J1bjIIZSZ4UPdj5Nt2+KwCW3IQRmy04MSebdlKWLsuFXV4PE\/EfxrHMND+hOWBqh\/MdOFZB8tjUdCV0lVO9UV4OkssQGJmLmwUrbdVtkJIAdHyeVsZO9\/6F4NjfNC9Z3cb2AxbhboYvjgjouyZMMMmABhAHiMw7d8ttgr39taXvl8PQvg4UjkOUhI8R5zwrieCZPSLUDbqc6VzpgctgF7KasKnVD1GF9YiwtWvNxJsHKF74oBhNqtRmXRE5tOlckcErCInGBfnV5b4+0SbTBgagNEQnnOHT8zblVTo6hdtlDHxNsEE16\/FZs7jyozaDNi3wfggNEtSfAbYGkIO5bBuwaDJuuVr3vK8Rmuipl4XnyzPiTP4opGBAbifqwM081GDwtiy8h4oT3TO3mMLZw2bY+h0044=","iv":"9c9a6fa1fd260b424549b49a9a6bed19","s":"68f55a30937dd0e1"}
Share your thoughts. Click here